Management software for beauty businesses

Introduction

Online appointment is an important detail that helps your beauty salon stand out among competitors. Nowadays, if a beauty parlor doesn't offer online appointments, it loses clients. Often if a person is ready to book a service, there is a possibility that she won't be comfortable calling and arranging a specific time. Sometimes people don't even want to talk to the administrator. Customers would like to book a service after their work and outside your salon's work hours (no one will call to book a manicure at midnight, but many will make an appointment online). As the system works 24/7, you won't lose any minute or any client.

When a client is not able to book a service at the desired moment, there is a huge possibility that she’ll change the salon. Why would you wait to book something if the nearest beauty salon offers to book right now? The final is pathetic – a beauty shop without salon scheduling software loses. But don’t worry; you can always upgrade and select the best software for your beauty salon. Let's talk about a salon booking system – a handy tool that allows online booking 24/7.

How to choose the best beauty salon software

There is so much salon system software, and sometimes it's difficult to understand what's the difference and which system suits your beauty shop best. It's better to select such a system according to several criteria:

• Number of functions;

• User-friendliness;

• Update frequency;

• Tech support;

• Price;

• Design.

And don’t forget to read reviews from real users. Clients usually tell all the bitter truth about the service and, of course, all the pluses as well. Before you decide on the salon system software, make sure you understand the services you’ll provide, the size of your business, staff, locations, etc. This way, you can choose the best tariff that suits your beauty parlor and won’t overpay. Every salon system gives you a set of tools: online booking, personal page, widget, etc. Your task is to select the software that suits your business best. EasyWeek, for example, is among the most popular salon management systems in the current market.

EasyWeek online appointment system

EasyWeek is a handy CRM system that is already trusted by over a thousand businesses worldwide. This salon system offers many tools for managing your business online. There are no complicated solutions; every detail is thought to be easy and functional. The service is user-oriented, starting from signing up and finishing with online booking.

EasyWeek is an easy-to-use solution both for big and small businesses.

The service offers:

• 24/7 online booking: get more clients even out of work hours.

• Stylish widget: customize the widget to stand out.

• Personal page with a custom domain: get a mini-website without extra expenses.

• Real-time calendar: no need to reload the page; all the bookings are added in real time.

• Integrations: Instagram, Facebook, TikTok, Google Maps, WordPress, Tilda, etc.

• Push, SMS, and email notifications: keep your staff in touch with their new bookings and send reminders to the clients or just thank them for visiting your beauty shop.

• Qualified tech support: if anything happens, you are not alone.

• Constant updates: be sure your beauty salon will stay trendy with all the brand-new software.

One of the features clients appreciate the most is that EasyWeek offers better pricing than the nearest competitors. The tariff system is very flexible. EasyWeek also offers a free trial: 14 days, during which you’ll be able to set up the service and decide whether that's what you need.

How to set up EasyWeek online appointments

Let's see how easy it is to set up an online booking with EasyWeek. While signing up, the service will help you with all steps. Usually, it takes up to 30 minutes to set up everything and start working. If you have any questions, the help center or tech support will solve them easily. Let's take a look at the most important detail – setting up online appointments.

1. Sign up with EasyWeek. Choose your pricing plan and continue with data entry.

2. Set up staff schedules. Enter the work hours of your employees so that they will be available for online appointments.

3. Fill in company data. Fill in the information about the beauty salon: company name, sphere of activity, phone number, etc.

4. Add locations. You can add 1 or more locations.

5. Create services. Fill in the information about the service: name, category, and description. Also, add the duration and prices for services.

Booking platform for your salon is ready!

Marketing solution

It's possible to customize the widget and website to make them suit your beauty salon best. Notifications (SMS, Push, and email) and marketing tools are available as well. One of the most effective marketing tools is a booking link. It is the easiest way to get more appointments.

Where to place a booking link

For sure, in the place where your potential customers will notice it!

• Social networks

  EasyWeek is integrated with many social networks (for example, Instagram, Facebook, and TikTok). If you want to receive bookings via social networks, just place a booking link in your company profile there.

• Websites

  You can place the widget on any website. There are also checklists on embedding widgets on Tilda and WordPress.

• Online maps

  Google Maps is one of the best tools to cover more audiences. If you have a Google My Business account, you can also add the booking link there using Reserve with Google option.

• Review websites

  Sign up to review websites like Amazon or TripAdvisor. Add a link for the online booking to your profile, and enjoy the customer flow!

• Messengers

  If you contact your customers via Viber, WhatsApp, or Telegram, why not send them the booking link in a message?

• QR Codes

  With EasyWeek, you can create a unique QR code and then print it. All your potential clients have to do to make an appointment is to scan the QR code. Modern and easy!

A free website for a beauty salon

If you don't have a website, EasyWeek will help you with creating a personal page. You don't have to pay any additional fees as the website is already included in every EasyWeek plan. If you'd like to hide EasyWeek website copyrights, activate a white label mode and connect your custom domain.

Advantages of the EasyWeek website:

• There are 2 booking buttons, no need to set them up.

• The website is constructed using the information you fill in the EasyWeek system (no need to use additional software).

• You can connect promotion tools to the EasyWeek landing page.

• It's possible to drive traffic to the landing page from social networks and YouTube.

• Site blocks are created taking into account all the modern requirements for design and typography.

• You can set up Google Analytics and Facebook Pixel.

• Connecting a custom domain makes it possible to advertise your beauty salon on Yandex Direct, Google Ads, Facebook Ads, and Instagram.

• SEO is optimized for Google.

Conclusions

A salon booking system is a 21st-century must-have. It gives your beauty shop handy tools like online booking, widgets, personal mini-website, notifications, etc. EasyWeek salon system software not only covers all the needs of any beauty shop in the current market but also offers simply chic design and pleasant pricing with various plans. EasyWeek also has a mobile app available for iOS and Android.

Don’t hesitate to try EasyWeek salon scheduling software! You can do it for free with a 14-days trial and then decide whether it works well for your beauty parlor. If you have any questions, please contact the EasyWeek support team. We are happy to empower your salon to grow your business!