Tips on how to choose booking app for your photo studio

Opening a photo studio from scratch

Starting a photography business is a profitable niche when planned well. A photo studio is a place that professional photographers and their clients book for creative photoshoots. Customers often want to take beautiful photos in unusual places, with beautiful interiors and creative designs. That is why a photo studio interior is significant, as it is the main thing that customers notice. The main, but not the only, detail to pay attention to when starting a photo studio. Management is also very important.
The duration of a photo session differs depending on the style, aim, models, etc. Usually, an express photo session lasts about 30 minutes, while more complicated photoshoots can last up to a few hours. Of course, you never know who will make an appointment in a month, week, or tomorrow, but there is still a need to plan a workload. That is why booking software is pretty helpful. It helps with workload management, offering more freedom to staff and better services for clients.

CRM for a photo studio business

Managing clients is hard work. Especially talking about photo studios where renting different interiors (rooms) to keep the business profitable is a must. CRM is a must-have solution when talking about the photo studio business. The software helps with 24/7 online booking, managing customer flows, business analytics, etc. But what else does it cover?

CRM systems offer the following:

• 24/7 online booking;

• Business analytics;

• Business automation and optimization;

• Notifications and reminders for the staff and clients;

• Consumable stock management;

• Salary calculation;

• An ability to manage the business from any laptop;

• An ability to get access to all the company's data whenever you want and wherever you are.

There are many choices in the current market. It sounds promising but creates another problem – how to select the best software that suits my photo studio? This question is relatively simple. Just choose a handy CRM system and pay attention to a few details. However, they are essential to know.

What to pay attention to when choosing a photo studio software

There are several points to remember when choosing this type of software. To select the best CRM for a photo studio, pay attention to the following:

1. Whether the service is cloud-based. It allows you to access data from any laptop via the Internet. The software that works on-premises isn't that handy as you'll need to install equipment, and accessing the information without the local software is impossible. However, it is usually stored by your photo studio, so you don't need to pay monthly fees. Another disadvantage of on-the-premises CRMs is that they are fully responsible for all the data you store, and in case of an accident, the provider cannot help.

2. Whether its interface is user-friendly. Pay attention to whether you fully understand the product you buy. It often happens that the software looks awesome, but only till you start using it. The interface is essential as it determines how fast you can master the system, teach your team, and benefit from using the system.

3. Whether the company offers many tariff plans. Selecting the tariff that suits your photo studio is very important. It happens that photographers hardly understand that they don't need all the features and overcomplicated solutions. They usually require a simple, effective CRM system with an online appointment feature.

EasyWeek management software for a photo studio

EasyWeek CRM booking app is an easy-to-use solution both for small and big companies. It works well for the beauty industry, service centers, medical clinics, etc. The company is trusted worldwide for its user-friendly design, innovative solutions, and handy features, including a stylish, customizable widget and a personal page that works like a website.

As it is understood, CRM is a must-have for any modern entrepreneur, but how can it help a photo studio? There are several reasons why a photo studio needs effective online software. Let's talk about them in detail.

EasyWeek is created to simplify the life of every business owner. The main idea is that the software deals with routine while the staff deals with the most important – customers.

Advantages of EasyWeek for photo studio clients:

• A client can book a photo zone in a few clicks.

• There is no need to call and ask whether the booking is possible. The customer can book the photo zone via the website, widget, or a booking link if the photo zone is available.

• No more overlaps: the software minimizes human error, so you can enjoy dealing with customers without worrying about various misunderstandings. Clients will get a separate photo zone, photographer, and time.

• The software will remind a client about an appointment, send best wishes (and special offers) on a birthday, and offer bonuses for the following bookings.

Advantages of EasyWeek for photo studio employees:

• You are always ahead of the nearest competitors who are still dealing with customers manually.

• A personal page works like a mini-website. The landing is created automatically, using the data you enter when signing up.

• A stylish, customizable widget: use various colors, shades, icons, and wallpapers to customize the page. Make it look unique in a few clicks.

• Use Instagram, Facebook, TikTok, and any social network to attract more customers. Just put a booking link and enjoy.

• Many customizable variables include prepayment, rent duration of various photo zones, etc.

• A client base allows special offer creation, bonuses, and a loyalty program. Plus, there is a quick search – just enter any detail you remember about the customer and find his card in a second.

• Notifications and reminders: Email, Push, SMS. Notify clients and staff before every appointment. Now, there is no chance to forget or miss it.

• Distribute the workload between the available photographers and schedule their work hours.

• A financial module to calculate salaries, rewards, or collect fines.

• Business analytics with a dozen of reports.

• Consumable stock management to help administrators.

• And much more!

EasyWeek as a marketing tool

EasyWeek CRM also offers many marketing and promotional tools to advertise a photo studio effectively. The service stores all the client information, so later, you can use it to attract and retain loyal audiences.

Connecting EasyWeek booking software means simplifying work with customers, optimizing targeted audience determination, and simply saving time.

EasyWeek marketing features:

• Special offers. EasyWeek stores all the customer data, so you can find it quickly and then use it effectively. You can mention the customer's information: the date of birth, preferences, and complaints. Then, when a client books a service, take a look at the card to refresh all this data and look much more professional.

• QR codes. The program generates QR codes to stick around and get even more attention. The QR codes are generated automatically without any specific help. You enter the data when signing up for the service, and then you can create promotional QR codes. Just print them and stick them on the reception, in bathrooms, etc.

• Reminders & notifications. Notify your customers about all the news via email. Just create the text you'd like to send, and EasyWeek will help you with it!

• Analytics. Understand which channel brings the best profit. EasyWeek offers this type of statistics to analyze business performance and get what has to be improved.

• Online presence. The service also helps cover users of online maps, set up targeted ads, and engage social network audiences.

EasyWeek online appointment scheduling software is a handy tool to optimize and simplify a photo studio's routine processes. It is an ambitious company trusted all around the globe. The service offers pleasant pricing, a flexible tariff system, and fast, professional support.

Try EasyWeek appointment software for free to check how well it works in your case. It offers a free 14-day trial for you to set everything up, test it, and decide whether the solution is what you need. If you have any questions about the software, do not hesitate to contact the EasyWeek support team. They are always pleased to help.