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How to become a fashion stylist

Personal styling as a full-time job

Personal styling has become a flourishing full-time profession, catering to individuals who seek expert advice and guidance in enhancing their style.

As a fashion stylist, the job involves:

  • Providing tailored fashion and grooming recommendations.

  • Curating wardrobes.

  • Creating cohesive looks that reflect clients' personalities and aspirations.

With a deep understanding of fashion trends, body types, and color theory, personal stylists possess a genuine passion for fashion and can translate clients' desires into tangible, confidence-boosting outfits. Effective communication and a commitment to staying abreast of the latest industry developments are crucial for personal stylists to thrive in this dynamic field. Personal stylists empower clients to project a polished and authentic image through their expertise and attention to detail.

The job is popular and well-paid, attractive to many aspiring fashion enthusiasts. Are you in love with fashion and wondering how to make a living from this hobby? Then keep reading and discover the niche step by step.

The cost to start working as a personal stylist typically ranges from a few hundred to a few thousand dollars. This includes expenses for education and training, portfolio development, marketing, and branding, building a styling kit, and networking activities. However, the specific costs can vary based on individual circumstances and budgeting decisions.

Formal education is not always necessary, but a degree in fashion design or fashion merchandising can provide a comprehensive understanding of the industry. Fashion styling courses, image consulting courses, and workshops offer valuable skills in personal styling, wardrobe planning, and professional branding.

The average wage for a personal stylist can range from $20 to $150 per hour, depending on factors such as experience, location, and clientele. Highly sought-after stylists may charge higher rates, and project-based fees can vary from a few hundred dollars to several thousand dollars.

Personal consultant with a client

Key fashion consultant responsibilities

As a fashion consultant, your key responsibilities involve providing expert advice and guidance to clients in various aspects of fashion and style. Here are some of the core responsibilities:

  • Personal styling and fashion advice.

  • Wardrobe evaluation and organization.

  • Trend analysis and staying updated on fashion trends.

  • Color and pattern coordination.

  • Special event styling.

  • Personal shopping and assistance with clothing selection.

  • Fashion education and guidance on style principles.

  • Collaborations with fashion brands and industry professionals.

  • Boosting client confidence and enhancing their image.

  • Continued professional development to stay current in the fashion industry.

These core duties of a fashion consultant are essential in providing clients with personalized fashion guidance and helping them achieve their desired style goals.

Personal styling

Where to learn fashion and personal styling

There are various avenues to learn fashion and personal styling, from formal education to online courses and self-study. Here are some options to consider:

  • Fashion schools and institutes;

  • Online courses and certifications;

  • Workshops and seminars;

  • Image consulting programs;

  • Mentorship and apprenticeships;

  • Self-study and research;

  • Networking and practice.

These options provide various opportunities to gain knowledge and skills in fashion and personal styling. Depending on your preferences and availability, you can choose the learning method that suits you best.

Satisfied personal stylist's client

How to start a personal styling business from scratch

Starting a personal styling business from scratch requires careful planning and execution. Here are some key steps to get you started:

  1. Define your services and target market.

  2. Develop your skills and knowledge in fashion and styling.

  3. Create a business plan outlining your goals, target market, and financial projections.

  4. Build your brand through a professional website and social media presence.

  5. Build a portfolio showcasing your styling work and client testimonials.

  6. Network and collaborate with professionals in the fashion industry.

  7. Market your services through online platforms and promotional activities.

  8. Provide exceptional customer service to build positive word-of-mouth.

  9. Seek feedback and continuously adapt to meet client needs.

  10. Stay updated on fashion trends and industry developments through ongoing education and training.

Starting a personal styling business requires dedication, creativity, and a strong understanding of the fashion industry. Following these steps and consistently providing high-quality service can lay a solid foundation for a successful personal styling business.

A personal consultant

Initial & monthly fashion consulting business expenses

While specific expenses can vary significantly based on various factors, including location and individual business choices, here are some average estimates for initial and monthly fashion consulting business expenses in America and Europe:

Initial expenses (average estimates):

  • Licensing and permits: $100 – $500;

  • Business registration: $50 – $300;

  • Equipment and supplies: $500 – $2,000;

  • Marketing and branding: $500 – $2,000;

  • Professional photography: $300 – $1,000;

  • Education and training: $500 – $2,000;

  • Insurance: $500 – $1,000.

Monthly expenses (average estimates):

  • Rent or workspace costs: $500 – $2,000;

  • Marketing and advertising: $200 – $1,000;

  • Website hosting and maintenance: $20 – $100;

  • Insurance premiums: $50 – $200;

  • Software and technology: $50 – $200;

  • Professional development: $100 – $500;

  • Travel and transportation: $100 – $500;

  • Miscellaneous expenses: $100 – $500.

Please note that these figures are approximate averages and can vary significantly depending on location, business size, and individual choices. It's essential to conduct thorough research and create a tailored budget based on your specific circumstances to estimate your fashion consulting business expenses accurately.

Casual look selection

EasyWeek for personal stylists

EasyWeek is a German software for online scheduling that offers an online appointments feature, website & widget creation, marketing tools, and more. It is a reliable solution for small businesses seeking quality, easy online scheduling, and other innovative features; midsize companies relying on trustworthy IT business solutions providers; and large businesses that want to implement handy online appointments effortlessly.

Making a stylist appointment should be as easy as possible. Styling is a luxury service that requires only the best treatment, starting with booking. That's why online appointment schedulers are so popular among personal stylists – especially those working with numerous clients.

Let's see the key benefits of using online schedulers for a personal stylist in the EasyWeek example. The system will cover the following:

  • Online appointments. Your business becomes available for booking 24/7.

  • Website creation. The service will create a website if you don't have a website.

  • Widget embed. If you have a website, the system will offer a stylish widget to make it even more effective.

  • Online presence. EasyWeek covers social media and marketing with handy integrations and tools like QR codes for booking and loyalty program creation.

  • Integrations. You can connect your company to social media and 4K+ other useful online tools, including Google services.

EasyWeek is a reliable online scheduler that offers online appointments and a list of handy features to benefit daily.

A beauty salon's website in the EasyWeek system


Personal styling is an exciting career choice that allows individuals to combine their passion for fashion with helping clients enhance their style. Starting a fashion consultant business involves defining services, building skills, creating a business plan, and establishing a solid brand presence.

Online scheduling software, such as EasyWeek, offers valuable benefits for personal stylists. It allows for 24/7 online appointment booking, making it convenient for clients to schedule appointments at their convenience. EasyWeek also provides website creation and widget embedding, making showcasing services and attracting potential clients easier. Additionally, the platform offers marketing tools and integrations with social media, expanding the stylist's online presence and reaching a wider audience.

With EasyWeek, personal stylists can streamline their scheduling process, save time, and focus on delivering exceptional client services. The platform's features, including online appointments, website creation, and marketing tools, contribute to the success and efficiency of a personal styling business.

In conclusion, embracing an online scheduler like EasyWeek can enhance a personal stylist's professionalism, improve client accessibility, and help grow their business in the digital age. The best is to try the software for free, then decide whether to buy a subscription. EasyWeek offers a 14-day trial and a free plan for those who work with 1 employee in 1 location.

Unlimited access for all plans for 14 days

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