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Kinesiology business plan


The art of being healthy and beautiful still has yet to be fully discovered. There are many options on how to live a healthier life. One of them is kinesitherapy practices.
Sport, healthy eating, and a bit of motivation can lead your body to a real wonder. Kinesiology is a friendly sportive routine that improves the quality of your body and life in general, especially after traumas and related stuff.

Many still wonder what kinesiology is and why it is so popular right now. That becomes clear if you study the market and its request at the moment. Customers require new solutions, even if there are old but forgotten. Kinesiology is the case. It has existed for a long time, but 2023 is when it will blossom. Are you thinking about starting a kinesiology practice? That's a perfect business idea when planned well. Today, we will see how to plan the startup and attract the first clients. Let's start!

There are a lot of profitable options. You can start a medical establishment, gym, or fitness studio or work as a certified kinesiologist for yourself. It depends on the location and your ideas.

The initial investment will depend on the location, premises, and services you would like to offer. The average investment is $50 000. It includes rent, license, staff salaries, and marketing.

Yes, it is. A license is necessary. Kinesiology requires higher medical education, so obtaining a license should be one of your first aims.

The best way is to use CRM software. EasyWeek, for example, offers effortless business analytics, online appointments, and much more.

Kinesiotherapy session

What is kinesiology as a business

Kinesiology is fitness medical therapy that allows people to release muscle tension and improve body quality after traumas. Many kinesiologists think working with physiotherapists or other health practitioners is better. You can, of course, but it is not obligatory.

Knowing the market and having good practical knowledge in the field will be alright. If you are still wondering where to start, here is a short list to help you decide.

How to choose the area of kinesiology to start:

  1. Find your reasons to start.

  2. Choose whether you'd like to go on your own or as a part of a team.

  3. Plan the business in detail.

  4. Highlight the challenges and try to find the best solutions for them.

The heart of any business is a business plan. Kinesiology isn't an exception. Let's see how to create a successful kinesiology business plan easily and on budget.

Kinesiology business planning

Kinesiology practice business plan

Any business plan starts with analytics and finishes with smart engagement strategies. Kinesiology is a business that is similar to both medical and fitness startups. On the one hand, it is easier, as many articles have already been written. On the other hand, the idea is still relatively modern, so the business planning should be.

Kinesiology business plan

  1. Market research. Before you start working on your project, ensure clients enjoy it. The niche isn't crowded yet, but some services can be too mainstream.

  2. Location & Premises. Place plays an important role. A convenient location will increase client interest.

  3. Staff. The people you work with are essential. Hiring a dream team is a challenge that requires time. We advise paying attention not only to education but also to personality.

  4. Marketing. Attracting clients can be even more difficult than starting a business. Smart digital marketing will easily help to stand out from the active competition.

  5. Software. CRMs are the most popular kinesiology software. They provide businesses with online appointments, business analytics, and sometimes even a free website, for example, like EasyWeek.

NB: Organizational moments, such as licenses and registration, should be done in advance. It usually takes up to a few months. The best is to ask local authorities what to do in exactly your case.


Kinesiology business market statistics

Exact statistics on the number of kinesiology centers in the United States or Europe may vary. The field of kinesiology and related disciplines, like physical therapy and sports medicine, has experienced steady growth in recent years. The increased emphasis on physical & mental health and well-being has increased the demand for kinesiology services. According to the U.S. Bureau of Labor Statistics, the employment of physical therapists, a related profession, is projected to grow faster than average from 2020 to 2030.

Target audience

Potential target audiences include:

  • athletes and sports enthusiasts looking to enhance performance or recover from injuries,

  • individuals needing rehabilitation and recovery support after surgeries or accidents;

  • people seeking chronic pain management or injury rehabilitation;

  • those interested in overall wellness, stress management, and physical performance optimization.


The inventory for a kinesiology business typically includes items such as:

  • therapy tables, exercise equipment (e.g., resistance bands, weights, stability balls);

  • assessment tools (e.g., goniometers, dynamometers);

  • therapeutic aids (e.g., foam rollers, massage balls);

  • educational materials (e.g., anatomy charts, reference books).

The specific inventory needed may vary based on the services offered and the target audience. Investing in high-quality, durable inventory that meets professional standards and supports the effective delivery of kinesiology services is essential. The inventory costs can vary depending on the quality, brand, and quantity of items purchased.

Advantages & disadvantages

The advantages of starting a kinesiology business include:

  1. the growing demand for physical health services;

  2. the opportunity to specialize in specific niches and services;

  3. potential collaborations with healthcare professionals or fitness centers to expand reach.

However, there are also challenges, such as:

  1. intense competition from existing kinesiology centers and wellness providers;

  2. the need for client education about the benefits of kinesiology;

  3. compliance with licensing and regulatory requirements.

Kinesiology business consulting

CRM for kinesiology center

Kinesiology software offers handy online scheduling, notifications, a website, and more. Let us show you how your business can benefit from CRM in the EasyWeek example.

EasyWeek software offers:

  • Instant online appointments. Your clients will be able to make an appointment 24/7.

  • Personal page. EasyWeek creates a website for your business so you won't spend extra on its creation.

  • Business analytics. Clear analytics will show what channel brings you more bookings and what should be improved.

  • Notifications. We offer the easiest way to notify your clients and staff about upcoming appointments. EasyWeek provides 3 types of reminders: SMS, email, and push.

  • Integration with social media. EasyWeek is easily integrated with all the most popular networks, including Instagram, Facebook, and TikTok.

  • Marketing kit. We also offer handy marketing tools to use daily. For example, QR codes for instant online appointments, client base, and more.

Happy kinesiology clients


Starting a kinesitherapy business from scratch requires careful planning and market analysis. Here is a summary of the steps involved:

  1. Research the market and identify opportunities in the kinesiology industry.

  2. Choose a niche within kinesiology based on your interests and market demand.

  3. Develop a comprehensive business plan that outlines your mission, target market, services, pricing, and marketing strategies.

  4. Obtain the necessary licenses and certifications to practice as a kinesiologist.

  5. Secure a suitable location and acquire the required equipment and supplies.

  6. Build a qualified team of staff members, including kinesiologists or other health practitioners.

  7. Implement effective marketing strategies to attract clients, both online and offline.

  8. Utilize kinesiology software like a CRM to streamline operations and manage appointments.

  9. Focus on delivering exceptional service to clients, ensuring their satisfaction and positive outcomes.

  10. Stay updated with industry trends and continuously improve your skills and offerings to stay competitive.

Starting a kinesiology practice will cost you about $50 000. The initial investment includes all the basic preparations and can be minimized by CRM. For example, CRM can create a website for free, etc. One of the best software products in the CRM market is EasyWeek. It offers free website creation, online appointments, custom widgets, and more. Try the EasyWeek software for free right now. No card details are required.

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