Have you decided to open a barbershop or buy a franchise? It's a good idea for investing!
There are many beauty salons for women but what about men? That's why barbershops get more and more popular nowadays.
“Barbershop conversations are irrefutable proof that heads exist for the sake of hair” Karl Kraus
Barbershop is a special place of male power, which provides beauty services for men. There you can not only get a haircut or shave but also many other useful services for men's health and beauty. The number of barbershop clients multiplies every year, and the reason is simple: the 21st century showed that males want to feel handsome, just as women tend to be beautiful.
Usually, only men work in barbershops. These beauty salons were thought to be a male area where women cannot enter. However, now there have appeared many professional female barbers.
Let's take a look at the main services provided at barbershops together with the average prices:
Haircut - $25 - 40
Razor Haircut - $20 - 30
Father and Son Haircut - $35 - 45
Haircut & Styling - $30 - 40
Clipper cut - $15 - 25
Skin Fade - $25 - 40
Skin Fade Sides - $20 - 35
Hot Towel Head Shave - $35 - 45
Hot Towel Face Shave - $40 - 45
Beard Trim - $10 - 200
Beard Styling - $15 - 20
Beard & Mustache Styling - $20 - 25
Wax job - $8 - 15
Brows Styling & Waxing - $10 - 20
Facials - $10 - 15
Become an expert
It'll be a great advantage if you know how a barbershop works. If not – find someone who is acquainted with the beauty salon's business or even better – have or had his own barbershop.
Understand services & prices
Make sure that you understand the services of your future barbershop and their prices. We've mentioned the main services and prices before but every barber/owner can add something. The main rule is to be sure that you can provide quality services.
Research the target audience
Make sure you know who'll visit your barbershop. You work for people, that's why it's important to understand what they like and need.
Research the market & competitors
You have to know for sure all the pros and cons of the nearest competitors. This way your barbershop will stand out as you'll understand how to work better.
Calculate your budget
Understand how much you can invest into a new business. If you don't have enough money, try to find an investor.
A business plan is a roadmap for your barbershop. It's essential to make a good one.
Establish a legal form of business organization
The best is to consult a specialist who'll advise what will be better in your case. Usually for companies like barbershops are used sole proprietorships or LLC.
Licenses and Permits
Consult about licenses as for opening a barbershop you'll need many of them. The good news is that after you've got a cosmetology license, all the other licenses will be extra easy to do.
Be creative! A catchy name is a must-have for a successful barbershop.
Design a unique logo
Logo, slogan and website help to stand out and get more clients.
Decide on the location to rent or buy a good place for your future business.
Select the style of your barbershop
This includes colors, fonts and signage. As a barbershop is a male area, its style has to be pleasant first of all for males. That's why it's better to use the “male” color scheme: black, white, brown, gray or dark blue shades. The fonts used in the design of the premises and advertising materials are better to be “brutal” with a “masculine” character. The signage should attract the attention of the target audience – men.
Don't be afraid to spend on quality furniture. This way you won't buy it again and overpay because something breaks. If you are low on a budget consider buying the used furniture. This way you can find good things and save.
Select the right booking system
A barbershop software helps to manage client base, online appointments, finances, staff and assets. And the main plus is 24/7 online booking: don't lose any client.
Create your team
Maybe, one of the most important details of a successful business. You have to hire a good administrator and professional barbers. Make sure they understand their role in the team as your success depends on their coordinated work.
Let's find out how much it costs to open a barbershop and how to start a business from scratch in 2021.
Disclaimer: It's impossible to open any business without expenses.
At least you'll invest your time and energy. However, there are a few ways to save:
Minimize all the initial expenses
Find an investor, who'll finance your project
A barbershop business plan is a roadmap for your future company. It has to include all the goals, pros&cons, risks, etc. Shortly speaking, it's a scheme of the work of your new business.
A business plan helps to analyze the work of your barbershop; track the development of the business, avoid possible problems or find solutions to the existing situations. If you need a sponsor, a thought-out barbershop business plan will be a good argument for choosing your project. It's a rule that people who are ready to fund startups do so only after a detailed study of the business plan.
Goals and potential of your business
Services and products you're going to sell
All the expenses needed for the business project
Who you'll work for and market's size
Pros and Cons
Ways of attracting clients
Roles of staff and partners in achieving the goal
Aims and their deadlines
The initial expenses for opening a barbershop depend on the location, size and type of business. Each detail influences your business plan and financial expenses. Let's take a look at the expenses that are needed for opening a luxury and economy barbershops:
Economy class: $50 - 100 thousand
Premium class: $100 - 400 thousand
Here are the expenses you have to be ready for while opening a barbershop from scratch:
Rent or purchase of premises
Make sure you have enough space as for opening a barbershop you need at least 50 meters + with the covid restrictions clients will feel safer in the spacious salon.
Decide whether you are fine with cosmetic repairs or maybe major changes are needed.
You'll need a set of barbershop equipment. We advise you to invest in quality to avoid troubles later.
This important detail helps with attracting clients. It's better to get noticeable signage, style business cards and leaflets.
Together with barbers decide which materials (products, equipment) you have to get.
Fire fighting equipment
Safety comes first. Prepare your barbershop for possible dangerous situations by establishing a fire fighting system.
Information and marketing expenses, including website
Your main aim is attracting attention and then providing quality services. That's why a website is essential to advertise your barbershop and get more customers.
CRM is a must-have for every barbershop. You'll get 24/7 online booking, smart scheduling, notifications and business analytics.
Organization of your barbershop
Consult what you need for opening a barbershop in your state. Usually, to start a beauty salon you'll have to open a LCC or sole proprietorship.
Cash register and cashless payment terminal
Thanks to the cash register, all the transactions go through government agencies. It allows you to pay taxes without any difficulties.
To open a barbershop you'll need a set of licenses and permits. Check with your state which licenses you'll need and remember that getting all of them takes time.
The list of barbershop regular expenses includes:
Payment of utility services
Materials (renewing products, equipment)
Actually yes: smart planning is the key! We've prepared a checklist on minimizing expenses while opening a barbershop.
Understand your financial situation: don't dream about unattainable profits. If you don't have enough money – try to create a strong business plan to attract investors' attention.
Negotiate the rental holidays for the renovation period with a landlord. They often agree to help a young business.
Consider buying used furniture. The used furniture can be of good quality, just make sure you understand how to check what you are buying.
Create a website by yourself: Use Tilda, for example, to create a free website. Or just sign up for EasyWeek, a personal page that works like a website is included in every tariff.
Distribute responsibilities for maintaining social networks among staff: sign up with Instagram, Facebook, TikTok to promote the barbershop.
Create your logo, style leaflets and business cards: You can do it, using free services like Canva.
These simple life hacks will minimize your expenses and save time. You can also buy a ready-made franchise. It is considered to be a safer way that has almost no risks.
There are more and more barbershops, so companies with successful cases have already launched franchises. Support of the management company and recognizable name helps a lot while starting a new business.
A business plan is already made: you can see all the pros and cons
The management company will support, recommend and assist you
All the services have been already tested
Salon booking system with 24/7 online booking, widget, website, notifications, etc. You'll also get a client base, which helps with managing customers. CRM is a handy tool for getting new clients and developing any company. Even if you want to open a barbershop by yourself there are many affordable CRM systems. Let's take a look at one of them.
We've already mentioned that smart scheduling is a must-have, which is especially important today. Global pandemic changed us, so more and more clients want to book services, sitting at home near the computer without any risks. And, that's right. Why would you come to book a service if it is bookable online?
EasyWeek salon booking system is a handy tool for managing your business online.
24/7 online booking
A personal page that works like a website
Notifications: SMS, Push, email
Except for the useful functions the pricing is extra pleasant. Individual tariff starts from $10 and you can choose from the 7 tariff plans up to 50 slots. If you want more, contact the EasyWeek support team and they'll be glad to help you.
Another advantage of using EasyWeek is simplicity. The system will guide you through all the steps, even the website is created without your help - fill in the data into the system while registering and it`ll be added to your website.
Opening a barbershop is a good idea for investing in 2021. Nowadays men already don`t believe in the old-school stereotypes that beauty is for women, they want to feel handsome too. That's why a thought-out barbershop will make a fortune.
Smart planning is the key while starting any business. We advise you to start with a business plan or franchise - why not? Anyway, think about a quality CRM system. Together with EasyWeek, you can get many smart tools like 24/7 online booking, a website with a custom domain, business analytics, etc. And the best that every customer can try the system for free!