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Brow business as a profitable idea

Brow business as a profitable idea

A brow bar business as a profitable idea. Financial calculations, brow & lashes business organization and marketing; online appointments for brow bars.


In recent years, the significance of well-groomed eyebrows has soared, leading to many eyebrow specialists opening their own studios. If you're considering embarking on this venture, it's crucial to understand the essential steps required to establish a successful eyebrow salon. This article will guide you through the key aspects to consider, ensuring a more engaging read for aspiring studio owners like yourself.

There are several ways to become an eyebrow specialist: various online courses and webinars, master classes from established professionals, and trade schools.

The average salary of a brow specialist depends on both the work experience and the state in which one works. It is usually around 2,000 euros per month.

Ensure the software meets your specific needs and has scalability, ease of use, and customer support. A CRM system is essential for managing customer interactions, tracking prospects, and organizing data to increase customer satisfaction, streamline sales processes, and increase profitability. One of the best solutions in this area is EasyWeek.

Permanent brows

Brow bar business plan

Planning and preparation are vital for the success of your beauty business. Consider the following aspects when starting your own studio:

  • Location. Choose a convenient and visible location near shopping centers, pedestrian areas, or busy streets. Easy accessibility will attract potential customers.

  • Target audience. Identify the specific audience you want to target. Determine if your studio will cater to young or older women or maybe a specific demographic. This clarity will aid in developing effective marketing strategies and designing tailored services.

  • Services. Develop a unique and specialized service menu that caters to the needs of your target group. Decide whether your studio will focus solely on eyebrow shaping or offer services like eyebrow tinting, eyelash lengthening, microblading, permanent eyebrow styling, eyelash extensions, or eyelash lamination. Standing out from the competition with a distinct specialization will attract customers.

  • Organization. Apart from location and services, setting up your studio involves raising finances, creating marketing strategies, hiring qualified staff, and ensuring compliance with government regulations.

You can lay a strong foundation for your successful eyebrow studio by carefully considering these factors and taking appropriate steps.

Brow & lashes business plan

Financial calculations for a brow bar

Financial aspects play a crucial role when setting up an eyebrow studio. Consider the following approximate cost estimates:

  1. Rental costs. Monthly rental expenses for a small to medium-sized studio can range from 500 to 2000 euros, depending on the location and size.

  2. Furnishings and equipment. The cost of furniture, mirrors, lighting, and equipment can vary between 2000 and 10,000 euros, depending on the quality and choices made.

  3. Licenses and permits. Budget around 500 to 2000 euros for business registration, licensing, and health and hygiene permits.

  4. Marketing and promotion. Allocate a budget of approximately 1000 to 5000 euros for creating a professional website, printed materials, local promotions, and online marketing efforts.

  5. Staff and training. Consider payroll expenses and training costs when hiring staff.

  6. Insurance. Factor in insurance costs, such as liability and business interruption insurance.

  7. Software and technology. Allocate funds of approximately 500 to 2000 euros for appointment management systems, accounting software, cash register systems, and other necessary technical requirements.

These are rough estimates. The actual costs may vary depending on several factors. Conducting thorough business planning, accurately estimating costs, and considering your specific needs is advisable. Seeking assistance from professionals like tax consultants or management consultants can also help you determine the precise costs involved.

Brows, made in a beauty salon

Brow bar licenses and permits

Obtaining the necessary regulatory approvals and registrations is essential before opening a salon. Prior research is crucial to understanding and fulfilling the safe and legal operation requirements. Here are some key approvals to consider:

  • Business registration. Register your salon by providing information about the business type, location, and ownership.

  • Health department approval. The health department will assess if the premises and equipment meet hygiene standards and ensure that staff members possess adequate knowledge of hygiene practices.

  • Fire protection approval. Seek approval from the local fire department, which will verify the presence of sufficient fire protection measures and ensure that staff is trained in using fire extinguishers.

  • Building permit. A building permit may be required if you plan to remodel or renovate the studio.

Submitting the necessary registrations within the designated time frame is crucial to avoid potential fines. Stay informed about local regulations and comply with all requirements to ensure a smooth and compliant operation.

A satisfied brow bar client

Brow salon design

Setting up your studio with appealing and functional furnishings is essential to create a comfortable environment for your customers. Here are some necessary furnishings and their associated costs to consider:

  • Furniture. Essential furniture includes a reception counter, customer chairs, employee chairs, and a workstation for the eyebrow specialist. Basic workstations can be as low as 200 euros, while higher-quality furniture may cost several thousand euros. Comfortable chairs and couches contribute to a pleasant treatment experience.

  • Equipment. You'll need tools such as tweezers, scissors, and paints for eyebrow treatments. A basic set can be acquired starting from 100 euros.

  • Light. Good lighting is crucial for precise eyebrow shaping and coloring. LED lamps are highly recommended. Depending on the room size and the number of lamps required, a good lighting setup can cost between 100 and 500 euros.

  • Decor. Carefully select decorations and accessories to enhance the visual appeal of your studio. Incorporating various pictures, plants, or decorative objects can create an inviting atmosphere.

  • Colors. Choosing the right colors for your salon can greatly impact customer mood. Warm and soothing colors like pastels or earth tones are often preferred choices to create a welcoming and cozy ambiance.

These cost estimates can vary depending on factors such as quality, size, and location. Budgeting accordingly and prioritizing investments that align with your vision for the studio is important.

Online appointment software for brow bars

Marketing for brow businesses

Customer acquisition and marketing are crucial for the success of your studio. Here are some effective online and offline marketing strategies to consider:

Online Marketing

  1. Establish a strong online presence on social media platforms like Facebook, Instagram, and Pinterest. Regularly post engaging content, such as eyebrow care tutorials or eyebrow-plucking tips, and actively interact with your followers to build a community and attract potential clients.

  2. Utilize content marketing by creating high-quality, relevant content that appeals to your target audience.

  3. Consider running targeted online ads to reach a wider audience.

Offline Marketing

  1. Utilize traditional marketing methods like distributing flyers, displaying posters, and placing advertisements in local newspapers.

  2. Participate in local trade fairs and events to showcase your services and attract potential customers.

  3. Retaining customers and generating referrals are equally important. Convenient appointment management plays a significant role in this. Consider using an online appointment booking service like EasyWeek, which offers affordable CRM software with booking features. Installing such a system can help streamline customer appointments and improve customer satisfaction.

Consistently tracking the effectiveness of your marketing efforts and adjusting your strategies accordingly is essential. Building a strong customer base requires a combination of effective marketing, excellent service, and positive customer experiences.

A beauty salon website in the EasyWeek system

EasyWeek for brow bars

EasyWeek offers an exceptional appointment management system that can greatly benefit your eyebrow salon. Here's what EasyWeek brings to your business:

  • Online appointments. Say goodbye to constant phone calls and missed appointments. EasyWeek simplifies the scheduling process, ensuring you never miss a booking and making cancellations hassle-free.

  • Appointment reminders. Keep your customers and employees informed with SMS, push notifications, and email reminders, reducing no-shows and improving overall communication.

  • Business insights. Gain valuable insights into your salon's performance by analyzing individual employee performance and overall company metrics. Identify what brings the greatest benefit and areas for improvement.

  • Booking widget. Capture and retain customers by directly providing a seamless booking experience on your website. Don't miss out on potential clients due to complicated booking processes.

  • A landing. Easily create a professional website for your salon with EasyWeek's user-friendly platform. Simply register and showcase your services to attract more customers.

  • QR codes. Promote your brow bar with QR codes, offering customers a modern and convenient way to book appointments. Embrace 21st-century technology to attract tech-savvy clients.

  • 24/7 support. EasyWeek provides reliable customer support around the clock, ensuring assistance even when you're unavailable.

  • A free trial. Test out all the functions of EasyWeek for 14 days without any obligation, experiencing the benefits firsthand.

EasyWeek's comprehensive features allow your salon to streamline operations, improve customer experience, and maximize efficiency.

Creative brow design


In conclusion, the eyebrow salon industry presents promising opportunities in 2023. However, entering this market requires careful planning and strategic execution. An essential tool for success is efficient appointment scheduling software that can enhance your schedule management, improve customer satisfaction, and streamline your workflow. To learn more about the benefits of such software, you can explore our blog or try out EasyWeek for free.

Do not waste time – use all the resources to thrive in the exciting world of eyebrow salons right now!

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