Introduction
Easter holidays are just around the corner, and all marketing efforts, such as content writing and newsletters, are geared toward this event. Easter is the perfect opportunity to design a new advertising campaign, collect data and communicate with your target audience. We want to share some inspiration and creative marketing ideas for Easter that you can use to increase your brand awareness.
In this article, you will find some great marketing ideas for Easter that will help your beauty salon attract your audience and get the most out of the holidays!
Traditionally Easter is celebrated in the United States through various religious and cultural activities. Many Christians attend church services on Easter Sunday to celebrate the resurrection of Jesus Christ. In addition, there are often Easter egg hunts and other family activities, as well as special meals featuring traditional Easter dishes. The specific ways Easter is celebrated in the US can vary based on regional and personal traditions.
Easter Sunday falls on April 9, 2023.
In a way, yes. The holiday is top-rated. If you run a beauty salon, you should offer your services as a practical gift to delight your customers and increase sales. Also, remember that online appointments help to attract customers.
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Offers and discounts for Easter holidays
During the holidays, there's an opportunity to make big sales. For example, one of your offers can include a 30% discount for any customer who makes an appointment for Easter hairdressing, makeup, or manicures.
That way, many potential clients will book an appointment before the specified date to get the discount. You can also offer a two-for-one promotion for any customer who brings a friend. Make sure you don't lose money when offering discounts and deals.
Calculate your budget carefully. The trick with most offers and discounts is to either wholesale the products you use or reduce a portion of your profit.
Online sweepstakes and other contests
Create a festive atmosphere on social media with interactive Easter sweepstakes. With free sweepstakes, you can increase your brand awareness, attract more followers, and thank your customers in a way that won't go unnoticed.
Traditional Easter recipe books, Easter egg decorating kits, stickers, chocolate bunnies, Easter crafts, or other Easter-themed gifts will engage your audience and help your marketing.
A salon's Easter offerings can include a contest where customers come to your salon, get their hair done, and post photos on the Facebook page or Instagram accounts mentioning your salon. The picture with the most likes will receive a gift. The gift can be an Easter basket full of small presents or a movie ticket. You can also keep it simple and affordable and give the winner a free hair treatment on their next visit.
You can also do giveaways in your salon. For example, give each customer who paid for your services a nice gift after visiting the salon. Offerings can include hair oils and sprays, nail polish, shampoo sets, and other things.
Social media promotion
Your salon's social media pages are crucial to using Easter to attract new customers and get them in. Get involved in your salon's social pages, such as Facebook, Instagram, and Pinterest.
Some simple ideas for using social media as a means to promote your salon with an Easter theme:
Change your header image to match the Easter theme.
Share your Easter promotions.
Include popular hashtags, such as #happyeaster #EasterSunday #Eastereggs #Easterfun #Easterbunny.
Make fun before and after photos of clients dyeing their hair with fun colors.
Post various Easter facts and trivia.
Post fun Easter-style pictures.
Email marketing on the eve of Easter Sunday
A personalized approach to each customer will bring the desired results. That's why customized email newsletters are an essential part of marketing campaigns. So segment your audience and engage with each segment individually.
Easter is an excellent opportunity for an email marketing campaign. You can include special offers and promotions for your most loyal customers in the newsletter or congratulate them with a postcard or video greeting. According to studies, using video clips in emails increases click-through rates by 300%.
Email newsletters include short messages, offers, surveys, gifts and discounts, updates, announcements, and more. Whichever option you choose, a postcard or video is not out of place, so feel free to add visuals.
Collaboration with influencers and partners
What better way to gain popularity than to work with an influencer? Take one of the influencers on Instagram and give them the best free hairstyle they've ever had. After that, influencers should post photos of the hairstyle in their feed and mention your salon a few times. Then, their thousands or millions of followers will visit your account to learn more about your salon. Also, you can invite influencers to your salon for Easter and organize events with your clients.
Also, you can partner with local businesses, such as chocolatiers or florists, to offer cross-promotions. For example, customers who purchase a particular treatment could receive a free chocolate egg or bouquet.
Video greetings for Easter
It's no secret that social media is one of the most effective platforms for brand promotion. 40% of online consumers use social media to find brands and products. So why not take advantage of it?
It's time to get creative and create video content for Easter that users will love and benefit from. A short animated video with friendly greetings will grab attention and connect with your audience.
If you still don't know how to create a video that works, here are some tips on how to make your video more practical for social media:
It should be short – up to 1 minute.
Remember to add some creative text to the description.
Add hashtags to the topic to increase visibility and reach.
Be honest with your audience; this is the only way to gain their trust.
Decorations in your salon
You don't have to and shouldn't wholly revamp your salon's interior, but a few Easter-themed decorations and a fancy chocolate egg display will help customers feel festive (and spend more money). If it fits your current style and aesthetic, why not incorporate pre-Easter festivity into your decor?
You can try an unusual idea and hide Easter eggs in your salon. Without going on an actual Easter egg hunt, your salon could hide eggs throughout the salon during daily appointments. Hiding chocolates near sinks, mirrors, and (especially) on shelves is the easiest and most fun way to make your salon look Eastery. Remember to document this celebration on your social media channels, and watch adults smile for almost no reason when they find a hidden egg.
Conclusion
When you plan Easter actions for beauty salons, do not forget the goal of these actions. Spend resources, money, and time on what you can, but don't do it for no reason. The goal is to get more subscribers and engagement on your social media pages and more sales to repay your marketing investment. Also, make sure your salon's Easter advertising is done well.
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