Log in
How to start an event planning business

How to start an event planning business

Learn the essential steps and key considerations for starting your parties and event planning business, from defining your niche to marketing strategies and managing client expectations.

Event planning service as a business idea

Are you passionate about bringing people together and creating unforgettable moments? Starting an event planning service can turn your love for celebrations into a rewarding and lucrative business venture. Event planners are the architects behind flawlessly executed occasions, weaving together creativity, organization, and attention to detail to orchestrate memorable experiences.

This article will explore the world of event planning as a business idea. From market research and defining your niche to building a network of suppliers and vendors, we'll outline the essential steps to establish and thrive in your event planning service. We'll also discuss the importance of acquiring the necessary skills, developing tailored service packages, implementing effective marketing techniques, and delivering exceptional customer service, starting with online appointments.

Join us on this exhilarating journey as we uncover the art of event planning, where every occasion is transformed into an unforgettable experience.

The average initial investment to start an event agency typically costs between $10,000 and $50,000. However, it's important to note that the actual amount can vary based on factors such as location, business size, and specific requirements. Conducting thorough research and creating a detailed budget plan will provide a more accurate estimate for your circumstances.

The average wage for event planners can vary based on factors such as experience, location, and industry. According to BLS data, the median annual wage for meeting, convention, and event planners is $51,560. However, individual earnings can be higher or lower depending on specific circumstances and the industry segment.

Integrating online appointments with a CRM system is a valuable tool for any event agency. It streamlines appointment management, centralizes client information, and improves event coordination. EasyWeek, for instance, offers online booking and many other handy features.

A corporate party

Event agency business plan

Starting an event agency is an exciting entrepreneurial venture that allows you to bring people's visions to life and create unforgettable experiences. With a passion for events, strong organizational skills, and a comprehensive business plan, you can turn your love for celebrations into a successful and rewarding business.

Business plan for an event planning service:

  1. Executive summary

    Briefly introduce your event agency, its location, and its services.

    Highlight your unique value proposition and target market.

  2. Company description

    Describe your agency's mission and core values.

    Explain the types of events you specialize in and the services provided.

    Emphasize what sets your agency apart from competitors.

  3. Market analysis

    Analyze the event planning industry.

    Identify target market segments and their needs.

    Assess competitors' strengths and weaknesses.

  4. Services offered

    Outline services tailored to meet target market needs.

    Cover event planning, venue selection, vendor management, logistics, and more.

    Highlight any additional services or unique offerings.

  5. Marketing and sales strategy

    Detail how you will attract clients and promote your agency.

    Identify effective channels such as social media, networking, referrals, and partnerships.

    Develop a pricing strategy that reflects the value of your services.

  6. Operations and management

    Explain your agency's structure and key personnel roles.

    Describe internal processes for event planning, vendor management, and client communication.

    Discuss tools or technology used for efficiency.

  7. Financial projections

    Provide startup costs, revenue forecasts, and expense estimates.

    Outline your budget and profitability expectations.

A birthday fest

Risks to consider when starting an event planning service

When starting an event planning service, it's important to consider the following risks:

  • Financial risk. Challenges in generating consistent revenue and managing cash flow and unexpected expenses can impact financial stability.

  • Client satisfaction. Failing to meet client expectations or encountering unforeseen issues during events can result in dissatisfied clients and harm your reputation.

  • Vendor and supplier reliability. Dependence on reliable vendors and suppliers is crucial for smooth event execution. Their failure to deliver can disrupt your service quality.

  • Time management and workload. Managing multiple projects simultaneously and working under tight deadlines can lead to mistakes and a decline in service quality if time is not managed effectively.

  • Legal and contractual risks: Non-compliance with legal requirements or inadequate contract management can result in legal complications and financial risks.

  • External factors. Unpredictable weather, transportation disruptions, or emergencies can impact event success.

By being aware of these risks, you can proactively address and mitigate them, ensuring a prosperous and resilient event planning service.

A beach wedding

Initial & monthly expenses of an event agency

The financial part is crucial for any business. Here are some estimated initial and monthly expenses for an event agency.

Initial expenses:

  • Business registration and licensing. Costs can range from $100 to $500, depending on your location and the type of registration required.

  • Office setup. Rent and setup costs for office space vary greatly based on location, size, and amenities, ranging from $500 to $5,000 per month.

  • Technology and software. Budget approximately $500 to $2,000 for essential software and technology tools, including event management software, accounting software, and website development.

  • Marketing and ads. Allocate around $500 to $2,000 for initial marketing and advertising expenses, including website development, marketing materials, online advertising, and attending industry events or trade shows.

  • Professional services. Depending on your needs, professional services like accounting, legal, or consulting fees may range from $500 to $5,000 or more, depending on the scope of assistance required.

Monthly expenses:

  • Staffing. Payroll costs for employees, freelancers, or contractors involved in event planning, marketing, or administrative roles can range from $2,000 to $10,000 or more per month, depending on the size of your team.

  • Rent and utilities. Monthly costs for office space, including rent, utilities, and internet, can range from $500 to $3,000 or more, depending on the location and size of the office.

  • Marketing and promotion. Monthly marketing and promotion budgets can vary, but allocating around $500 to $2,000 for activities such as digital marketing campaigns, social media management, and advertising is a good starting point.

  • Insurance. Premiums for liability insurance or other relevant policies may range from $100 to $500 per month, depending on coverage and the size of your business.

  • Software subscriptions. Monthly fees for event management software, CRM systems, accounting software, or other technology tools can range from $100 to $500 or more, depending on your specific tools and providers.

  • Miscellaneous expenses. Budget approximately $200 to $500 monthly for office supplies, travel expenses, printing and shipping costs, and other miscellaneous expenses.

Remember that these estimates are general figures and can vary based on your event agency's location, size, and specific needs. It's essential to conduct thorough research, create a detailed budget, and adjust the numbers based on your business requirements and financial analysis.

An event for children

Online appointments for event planning services

Online appointments for event planning services revolutionize the way clients book appointments and interact with event planners. Here are some additional details on the benefits of online appointment scheduling:

  1. Convenience and accessibility. Clients can conveniently book appointments from anywhere at any time using their computer, smartphone, or tablet. They can browse availability, select preferred dates and times, and complete the booking process at their convenience, eliminating the need for phone calls or emails.

  2. Streamlined booking process. Schedulers simplify the process for clients. They can easily view available time slots, choose the most suitable option, and provide necessary details or preferences upfront. This reduces back-and-forth communication, minimizes errors, and saves time for both clients and event planners.

  3. Automated reminders. Online schedulers often offer automated reminders to clients. Through email or SMS notifications, clients receive reminders about their upcoming appointments, reducing the chances of no-shows or last-minute cancellations. This feature enhances attendance rates and allows event planners to manage their schedules better.

  4. Integration with CRM systems. Many online appointment scheduling tools integrate with CRM systems. This integration enables event planners to capture and store client information, preferences, and communication history in a centralized database. It facilitates personalized service delivery, enhances client relationships, and allows seamless access to relevant information during planning.

  5. Improved organization and efficiency. Such planners provide event planners with a centralized calendar to manage appointments, view availability, and track upcoming events. This promotes better organization, avoids scheduling conflicts, and helps event planners allocate their time effectively. By streamlining administrative tasks, event planners can focus more on delivering exceptional event experiences.

  6. Scalability and growth. Online appointment scheduling accommodates the growth of event planning businesses. As the number of appointments increases, event planners can handle larger volumes without overwhelming administrative tasks. This scalability allows for seamless expansion and provides a foundation for future business growth.

  7. Customer experience and satisfaction. Booking via the Internet enhances the overall customer experience. Clients appreciate the convenience, flexibility, and self-service nature of online scheduling. It creates a positive impression of your event planning service, setting the stage for a smooth and satisfying event planning journey.

By leveraging online appointment scheduling tools, event planners can optimize their booking processes, improve efficiency, and deliver a superior customer experience. Choosing a user-friendly and reliable online scheduling platform that meets the specific needs of event planning services is crucial for maximizing these benefits.

New Year's celebration

EasyWeek booking software for event agencies

EasyWeek is an innovative online scheduler for client-oriented businesses. It is a reliable solution that offers online booking, widget embedding, free website creation, and other handy marketing tools.

EasyWeek offers:

  1. Online appointments. Your clients can make an appointment 24/7, even outside your working hours.

  2. Free website creation. If you have a website, EasyWeek optimizes it with a booking feature; if you still do not, the service creates the website automatically when signing up.

  3. Widget connection. The system embeds a widget on your website to make booking even easier.

  4. Notifications. EasyWeek sends instant notifications about the upcoming appointment to your staff and clients. SMS and email reminders are also available.

  5. 4k+ integrations. The software integrates with social media, Google products, and many other IT products.

EasyWeek is a smart choice for those who want a trustworthy online planner with extra benefits. Two weeks free trial allows businesses to test the system and see whether it suits them well. It is the optimal solution for an event agency and many other client-oriented businesses.

Happy event agency clients


An event planning startup requires a business strategy, clever marketing, and smart management. A clear business plan, defining your services, and managing your booking process will set up success in the party and events industry.

To optimize your event planning tasks and enhance customer experience, consider leveraging online appointment scheduling tools like EasyWeek. The service offers convenient online booking, widget embedding for your website, automated reminders, and integration with other systems. These software features can streamline your booking process and improve workflow efficiency.

Combine your passion for events with the right strategies and tools to create a thriving event-planning business that brings joy and unforgettable customer experiences. Time is money, so do not waste it, and try EasyWeek right now. It is free.

Unlimited access for all plans for 14 days

Get instant access to all of EasyWeek's features. Increase conversion rate, decrease no-shows and improve customer experience.

Join for free

Support service

Choose the messenger to connect with the EasyWeek Support Team

WhatsApp Telegram

Questions? Chat with us!

We are online nowSupport manager photoSupport manager photoSupport manager photoSupport manager photo
How it works