So, you are going to open a beauty shop. It seems that everything is ready: starting with the place and finishing with the best staff in the city. But, there is one more important detail - the name! It is that trifle that distinguishes the beauty salon. Maybe, you think that the name isn't that important, the service and the staff are precious. They are, but how will people get to know about them without visiting? Here's where we see why a catchy name is essential. It attracts clients.
In this article, we'll speak about the main notions that you have to remember while naming your beauty salon in 2021.
Beauty salon name isn't just a word above the entrance. It is that important detail that distinguishes you among competitors. As it is the 1st thing that your clients see. The best name is the word, which your customers won't forget.
You have to think about who'll visit your beauty shop. You work with and for people. That's why, first of all, let's decide on the target audience. Who will you mostly work for? Will your beauty shop provide services for women? Maybe it's a barbershop? Are you working with a specific age group or with all ages?
It is also essential to fully understand the whole set of services your beauty salon provides. They define the name as well. For example, if your priority is hair, you better mention it in the name. It can be “Your Style”, “Happy Hair”, “Good Hair Place”, etc. Anyway, it should tell your customers that here they can get all the hair services. If you want to open a SPA, then the name should be associated with health and healthcare. It can be, for instance “The Area of Health”, “Healthy Life”, etc. Well, you've got the idea.
The next thing to define is the type of a beauty shop. Do you want to open a premium beauty salon, maybe luxury, business, or economy? It should be read via the name as well. This way, you'll avoid misunderstandings and your clients will be sure on which budget they rely on.
You should also think in advance about the style of your beauty salon and how it's going to correlate with its name. Later you'll be making the advertisement, printing business cards and brochures together with promotion on social media. That's why the name should follow the style.
Let's think about how you see your future beauty salon name. Do you want it to be in English, maybe in French or Latin? Here you can free your imagination. It'll help a lot! Maybe, you want to add a lucky number? Or, on the contrary, no need to add anything, minimalism is a trend?
Don't forget to research the competitors. Imagine you choose the perfect name and there are 3 other beauty shops with similar names nearby? We don't want it. That's why you better look at your competitors and try to create something different. If there are, for example, 3 “Beauty Areas” and then the new beauty shop which is called “Ariel” appears, it'll attract attention. And that's what we need. So, here are the main points you have to remember while naming your beauty shop:
The American beauty market is full of various beauty shops. There are different beauty salons and all of them try to catch customer attention. It seems that all the creative names are taken and the market is full. There is a dash of truth in this statement. However, there are still many ways to create a unique name.
They take the leading position among the most popular ways to name a beauty salon. Many owners name their businesses after their names, names of their daughters, goddesses, female stars, fictional characters, etc. It sounds sophisticated but the market is full of it.
Sure, if you have a unique name - try, why not? But mostly it's better to think about something more creative. Why not to read your name in reverse? Then, if you like how it sounds, use it and be sure that there are no similar names on the street or even in the city! Or, you can also take a syllable out of your name and a syllable out of your surname. Does it sound good? Yep! Your perfect beauty parlor name is ready.
Here are some examples of beauty salon names where female names are used:
Rebecca's Beauty Salon
Lissa Maria Studio
Mikana Beauty Place
Dr. Rashsa Aesthetic Studio
Kathy's Beauty Salon
Maryam Hair & Beauty Salon
Jasmine Beauty Therapy
Beauty Salon Lisa
Madonna Beauty Salon
Aphrodite Beauty & SPA
Toni & Guy hairdressing
It is also possible to name your beauty shop, using the main services and activities you provide or do there. Then be sure the name isn't too long - 2 words max.
Here is the list of the names that are created with the activities/services beauty place provides:
World Beauty Corporation
World Class Spa
The House of Beauty
World of Beauty
Area of Beauty
Dream in Style
Nowadays it is also trendy to name beauty salons, referencing the location, where it is situated. For Example, “5th Ave Street”. Such names are memorable + your clients will never forget where your beauty shop is situated :)
Caramel Beauty Zone
Liquorice Beauty Studio
Pomegranate Beauty Area
Peach Beauty Place
Chocolate Beauty Studio
Strawberry Beauty Place
Nutella Beauty Place
Orange Beauty Studio
Jasmine Beauty Area
Carnation Beauty Zone
Dandelion Beauty Studio
Aster Studio SPA
Orchid Beauty Zone
Hibiscus Nail Zone
Dog Rose Beauty Zone
They are used all around the world. That's why there are so many variants. We've prepared a few ideas for you:
France is a trendsetter in the world of beauty. A french beauty shop is a brand. French women prefer to stay loyal to one beauty salon which suits them best.
Dr Pierre Ricaud
Salon de coiffure
Institut de beaute
Espèce du bien-être
L'Institut Leonor Greyl
Le Brow Bar Benefit
Le Garçon Coiffeur
Bruno Melgani Coiffeur
Coiffure Les Nuances d'Annabelle
French names for beauty shops are popular far away from France. They add a dash of luxury and charm.
Beauty parlor name is your property. It works the same as human names do. You introduce your company to get a good 1st impression. We always want to be the best and avoid problems, that's why we need all these rules. Let's take a look at a trademark - a legal term for a salon name + it covers design, signs, etc.
Identification: standing out among competitors
Information: providing information about your beauty shop
Advertising: using special signs and symbols for promoting your company
To register your trademark you have to consult the local rules. For the USA they are the following:
Check whether the name is free to use: you can use this website;
Register the name with your state: it allows you to use the name in 1 state;
Register the name with the Federal Government: it's not required, do this if you are going to work more than in 1 state.
Brilliant ideas come at any time! Every time you have an idea about naming your new beauty shop - write it down. Then you'll have a list of the possible variants and it'll be easier to choose the right one. You can also concentrate and write down 20-30 names that come to your mind and then check whether you like it the next day. Don't forget to ask family and friends. Teamwork always brings the best results.