Have you decided to start a medical center, dentistry, or gynecology? That is an excellent idea as healthcare is always in demand! However, have you ever thought about how many details you need to remember when opening any medical business? A catchy name must be one of the most pleasant trifles, but it has to be well-thought anyway. Once you are ready with a concept, have decided the services you will provide, and have researched your target audience, it is high time to select a unique original name.
First of all, think about how patients see your medical clinic and who you would like to attract. So, when opening any new business, selecting a memorable name related to your target audience is better. For instance, if you open a medical clinic for babies, think in advance about its name connection to childrens' health, happiness, and well-being.
The success of an online and offline brand promotion very often depends on how memorable and catchy the name of a medical center is. The best solution is to take an individual approach to every patient. Never forget about the emotional needs of medical clinics' clients as pretty often they are as important as the proper treatment.
The name of a medical center is its soul. It has to be an original, catchy name associated with the best quality services.
We have studied the most popular ways of naming medical centers and prepared a checklist for selecting a catchy name for modern medical clinics.
Naming a medical clinic is hard work. But it is so fun! Selecting a good name, rely on the following rules:
A name has to be connected to healthcare, or it has to be associated with a specific medical center specialization. For instance, general practice, urology, gynecology, dentistry, cosmetology, perinatal center, laboratory.
A name has to refer to health, longevity, wellness, etc.
A clinic name is tightly associated with a particular medical practice, for example, alternative medicine, oriental practices, and therapy.
A name can highlight the personality of the founder.
Sometimes entrepreneurs use names that aren't tightly connected to medicine or healthcare. So, they rely on quality services to make the brand famous and unique. Such names are usually catchy when they go together with the professional work of the team. However, you have to remember that selecting such variants is pretty risky.
Many medical clinics use a keyword and then form a name around it. There are usually additional phrases or words to describe quality service, unique offers, or original procedures.
There are three main rules that you have to follow when selecting a medical center name:
Be creative! Think about the words and phrases that are tightly associated with medicine. Write them down and then see how they can work together, along with additional terms, etc. It is a pretty creative process, so never be afraid to ask friends, relatives, and even kids. Usually, children produce cool ideas.
After the first step, think about whether the ready name is catchy and memorable. How does it sound to you, your friends? The name has to be creative and professional as it is another factor in attracting customers and investors. Always check its uniqueness.
Research competitors. Even the best name can already be taken or sound like an already existing medical practice. If the names of the two clinics sound similar, it is a signal that you have to think better about selecting another name for your medical center.
Always ask for advice. You never have to do all the work by yourself. Teamwork in a naming process helps. Ask your staff to give a few medical center names they like and check what they think about your variants. And, be sure together you will select the best name for a medical clinic.
Is the name easy-memorable?
There is no sense in creating a complicated name understandable only for the founders. In our opinion, the brand name has to stay simple, catchy, and memorable. For example, "GetMed," "ProfMedLab," "DentCosmetology," and similar phrases are way too popular + complicated, so better to avoid them.
Is the name easy to read and pronounce?
Imagine how satisfied patients will advise your medical center to their friends and relatives. If the name is difficult to pronounce and remember, word-of-mouth will most likely not work.
Signage and promotion
Think in advance how the name will look in promo materials, on the signage, etc.
Does it stand out?
Never copy famous competitors. Stay unique and original. Inspiration is cool, but copying will be helpful only for your competitors.
Does the name describe your business correctly?
It has to stay clear and understandable. There is no need to complicate the name, using too many unknown words and phrases. Stay tightly connected to the provided services and easy to remember.
Is it new and original?
Sometimes, people think that old is gold. But old-fashioned popular names are not the best idea. Plus, usually, there are already many competitors with just the same names.
Do not use bad words and provocative phrases.
Hype never helps when talking about medicine. Patients come to you for help and problem solving, so offer them a calm and relaxing name.
Remember to check name uniqueness. Some names can be registered as trademarks, so you will better avoid using them in this case. It is illegal as the name is a property of another brand, in our case, a medical clinic. Before the final decision on the name, check whether it is free. The best solution is consulting a lawyer. However, just checking the name online can help as well. There are a few online checkers to see whether someone else uses the name.
We have prepared a few lists of medical center names that are popular all around the globe. To stand out among the competitors, avoid common words like – health, doctor, clinic, and med. There are pretty many brands with similar naming, so be careful not to lose your identity in this flow.
There are several methods on creating a medical clinic name:
Select original words related to healthcare.
Mention the specialization of the medical clinic in its name.
Connect the name to the location.
Connect the name to the founder's name.
Give the reference to ancient healers and ancient Greek myths. It is a good idea, but there is a risk that the name won't be understandable for some people.
Create an abbreviation using medical terms or related words. Be careful with this method as there are already many clinics named with acronyms.
Choose a catchy name, maybe not related to healthcare, but then explain it with a story on your website.
House of Health
Healthy Family Center
Academy of Health
A Century of Health
Medical Health Center
Women's Health Clinic
Clinic of Hope
World Vision Clinic
7 Metropolitan Doctors
Center for Evidence-Based Medicine
Med and Care
Medicine and Beauty
Hospital Center MedStar
Wellness Daily live
Back Smart Wellness Center
Trinity Health and Wellness Medical Group
Manual therapy center
Radiation therapy center
Manual therapy clinic "Healthy body."
Capital Medical Center
Medical Center on Broadway
New York Medical Center
Scandinavian Medical Center
European Medical Center
Mother and Child
Innovative Vascular Center
London Vision Clinic
Genesis (clinic for reproductive medicine)
Childhood (Kids Medical Center)
Fantasy (Kids medical center)
Anderson (Kids Dentistry)
The Quality of Life
Plus 1 (Reproductive Medicine Clinic)
There are so many dentistries named using the words: teeth, smile, and dent. So, you will need another reference to stand out.
Dent and Care
We Love Teeth
The main rule is to stay creative. But, well, sometimes you are just tired of it, and that is when you have to stop and think. For example, have you ever thought about which names are the most popular? In the USA, for instance, people tend to name dentistries using religious and holy names.
St. Anthony Medical Clinic
St. James Health Center
St. Luke's Medical Clinic
St. Thomas Health Care
Some entrepreneurs find Latin inspiring. It is logical as the first doctors used this language. It can be any language you like, just make sure it suits the area and locals.
Plus, there are a few name generators online. They are free and offer simply great variants. Why not try?
The first and the easiest way is to google the name and check whether there are clinics with the same or similar names.
There are free and paid websites where you can check the trademarks. It is also a good option. However, it will be a must-have to register the brand name and create a trademark if you want to stay unique.
We hope this article helped you to understand the main tendencies in medical naming. There are no rules – stay professional and creative, and you win!
The name is an essential part of any business, but it is just the beginning. Click here to find more information about opening a medical center. And, EasyWeek will be glad to help you with effective management.
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