Do you have any problems with your back, neck, weight, nerve system, or other health issues? And do you still think that pills are the only possible solution to get rid of the pain? On the one hand, yes, they help. But on the other hand, there are so many better options.
Nowadays, there are a few other ways to heal from pain and get healthier. Yoga is one of the best solutions when talking about health problems.
There are various benefits and almost no risks. Magic! Plus, to start a yoga studio, you won't need much.
Let's see why yoga is an excellent business to start now. First of all, this kind of fitness is in demand – so many clients who'd be happy to spend an hour or two in a comfortable yoga studio. So an entrepreneur has to offer them this opportunity.
Yoga helps with relaxing the body and soul. This kind of sport isn't just some kind of fitness. No, yoga helps to feel your inner energy while improving your body shape. That is one of the main reasons why yoga is loved all around the world. It is suitable for clients and business owners who want to open a business to make money and help people.
If you are an aspiring entrepreneur, keep reading. This article will talk about the main items you have to know when starting any fitness studio and the importance of fitness software.
Understand your target audience and their needs
The first thing to do is to analyze the market and determine your target audience. We'll give you a hint – a target audience of any yoga classes is 90% women who'd like to get fit. The females who enjoy the comfort and high-quality services are your main clients. Do you know what it means?
It simply tells you that the service has to stay very professional and the high equipment quality. Maybe, you've heard that nowadays people stopped calling to make an appointment. However, statistics show that yoga centers with online booking via widget or website win against those with only a phone option.
It happens because clients, who are ready to spend on yoga services, would better exercise and make appointments in the most comfortable ways. Yoga, the same as the beauty industry, depends on satisfied clients. So offering the best quality training isn't enough anymore. To stand out among the various yoga studios, a business owner has to stay innovative.
One of such trendy options is CRM software. CRM means customer relationship management. This type of software is at the top in every part of the world and every industry. CRM is an easy way of improving service quality without significant investments.
You've got the idea that a good CRM is the one that allows appointments online and doesn't cost much. But what else? Let's find out the necessary items of CRMs' popularity and importance.
CRM systems are trendy and always in high demand, mainly because they could cope with all the tasks that had to be done manually without any human participation. So, business people tend to select the best software and implement it as fast as possible.
The first CRM system appeared in the early 2000s. Sure, it wasn't the same system as we have now, but it was a massive breakthrough for the world of services. Since that time, various programs have been created all around the globe. They help to satisfy clients, increase revenue, optimize business processes, etc.
Modern CRM is a complicated mechanism that allows people to do their main tasks while automatically doing everything else. For example, no need to create different reports and documents. If you have a friendly CRM, the software will offer a template, then fill in the papers with or without your help.
Modern software simplifies everything possible. However, it doesn't mean that your yoga studio will stay with simple software. On the contrary, with a professional CRM, all the yoga studio processes will be automized and optimized.
Users highly appreciate CRMs for their ability of online appointments. Indeed, round-the-clock booking is extra good and convenient thing. For example, imagine the situation when a mom of 2 kids dreamed about yoga class all day long but had no time to grab a phone and call to make an appointment. Then she'll come back home and try to book a service out of your work hours. And she fails because the booking is not available as the yoga studio doesn't accept calls out of its working hours.
Things are much brighter when talking about yoga with CRM connected. Now, a tired mom can make an appointment after returning home and getting a free minute. There is no need to wait till tomorrow so that you won't lose the client, and the woman won't feel sad because she couldn't make an appointment when she wanted.
Online appointment is the first thing that has to be connected after the studio is ready to welcome guests. It will save your staff's time and effort while dealing with calls and messages. Now they won't lose any second, and you won't lose any cent.
Of course, the benefits of connecting an intelligent scheduler don't end on online appointments. They are important, but it's just 30% of all the possible pluses you'll get.
Let's take a look at all the benefits your yoga studio will receive with connecting a good CRM system:
You'll retain your existing clients and attract new ones. A client base that goes with CRMs will help you to work with clients most efficiently.
Online appointments. We've explained how important they are and why every business needs them. An additional bonus will be the ability to book a service via widget or website. Just look for a CRM that offers them for free.
Marketing tools. While selecting the software for your yoga studio, make sure it is packed with marketing tools to stand out among the competitors and promote the business.
Business analytics. It is essential to see how your business works and what is better to be improved. By choosing the software with good business analytics features, you'll save your money and nerves.
Tools for staff motivation. CRM will be a good helper in staff motivation. By automating many processes, you can reduce the number of low-qualified workers. So you'll work only with professionals.
EasyWeek is a good choice for those who want to improve their business but don't want to spend much on it.
Why is EasyWeek better than the competitors? – you may think. We will show you why:
The service simplifies the beauty industry staff work. Nowadays, the EasyWeek team has launched many new features to suit any business that deals with services and clients.
Here are top-10 functions for which you'll like the service as our clients, and we do:
An appointment is easy to make, edit, or cancel in a few clicks! A client can choose any available slot, find all the data about the team, etc.
P.S.: Always offer your visitors the ability to cancel or edit appointments. Statistics show that it is the only way to reduce no-shows.
A client can make an appointment via social networks. Don't lose such an excellent tool to "catch" your loyal audience and get better revenue.
An administrator can finally rest a bit. The software will cope with all the reports, notifications, and reminders without his help.
EasyWeek offers QR-codes to advertise your yoga studio by sticking them all around. Print the codes, and offer your clients another way of making appointments – via the code!
The finance module works very well for salary calculations, rewarding, or collecting fines.
The yoga studio owner can now do a good loyalty program in a few clicks! Just enter all the bonuses you'd like to offer, so your clients will be tuned and never forget about your yoga studio.
If a client has a membership, all the visits using it will be fixed. Again benefit for an administrator.
Business analytics and financial control.
Consumable stock management.
All the clients are in one handy client base. You can use it to create special offers, promotions, and many other valuable things.
The software offers a set of handy tools suitable for any fitness-oriented business. In the case of yoga studios, the perks are the following:
All the information about your team displays on the website that EasyWeek offers for free: you will get it automatically while entering your yoga studio data. This option is very convenient for tiny yoga businesses that have no websites.
You will receive bookings via the widget. The widget is, same as the website, free and pretty useful. You can place the booking link wherever you want and get a booking via the source. For example, put it on Instagram and get more appointments from there.
Administrators can spend time with clients, not with papers. EasyWeek offers more than 150 templates of reports to simplify the work-life of your yoga studio staff.
They can make an appointment at any time they want, even out of your work hours.
They can find all the information they need on your website – no need to call or message to get this data.
They can edit or cancel appointments if needed. Remember, it is essential as it reduces no-shows statistics.
EasyWeek team has worked hard to pack the software with many tools. Take a look at the top marketing features you will get:
Q.R. codes of advertising the yoga studio. Collaborate with some other gyms or fitness centers and stick these stickers there to get more clients.
Different types of reminders. Send them before or after the visit, send them to clients or staff, ask for feedback, or offer promotions. So many options to try!
Analyze which channel brings the best income. For example, if you offer appointments via several sources, see which one is the most effective. So, you can improve all the others and see why the one that brings the best profit works so well.
EasyWeek is a leader in the world of innovative CRMs. Users appreciate our pricing, many tariffs, and fast tech support. Do you still doubt whether you need us? We understand and offer you a free 14-day trial to fall in love with the service and its functions.
Welcome to the EasyWeek family!
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