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Opening a business coaching center in the US


Becoming a business coach is the dream of many people. There is no exact number of coaches and business consultants in the US, but as of 2021, the International Coach Federation estimated there were over 54,000 professional coaches in the US.

What makes the coaching profession so attractive to so many? And how do you manage to stand out from the consulting offers? We offer the tips and steps you need to successfully open your business coaching center in the US.

The average earnings of a coach in the US vary widely depending on their experience, specialty, and client base. According to data from the International Coach Federation (ICF), the average income for a coach in the US is around $60,000 annually, with some coaches earning as much as $500,000 or more. Factors such as years of experience, the type of coaching offered (e.g., executive, life, health, etc.), and the coach's level of certification and education can all impact their earning potential. In addition, it's important to note that the earning possibility of coaches can also vary significantly based on their location and market demand.

Yes, anyone can work as a coach, but it takes a particular set of skills, knowledge, and experience to be successful in the field. For example, coaches typically have strong communication and interpersonal skills and can listen actively and ask insightful questions. Many coaches also have experience in a related field, such as counseling, psychology, or business, which can inform their approach to coaching and make them more effective. Additionally, many coaches pursue professional certifications from organizations such as the International Coach Federation (ICF), which can demonstrate their expertise and help them build client credibility. If you're interested in becoming a coach, consider researching the field, making relevant skills and experience, and seeking professional development opportunities.

The most progressive coaches install online appointment software to target clients through your website, Google Maps, and social media.

Business coaching center networking

What does it take to become a professional coach?

Even though there are no regulations about who can work as a business coach – you need to be an expert in this field. You can achieve this through training, professional development, and business coaching courses. In addition, the path you chose should be appropriate to your goals and potential clients. For example, Instagram users who want to find out about your reach will not ask for certificates, but companies that want to work with your business coaching center will.

Essential qualities for the coaching profession

  • Social skills: openness and warmth with which you can win over clients.

  • Sensitivity to examine a client's weaknesses critically.

  • Persuasiveness to impart knowledge and build trust when working with people.

Training of a coach

There are many places to train as a business coach, including:

  • Professional coaching organizations: Organizations such as the International Coach Federation (ICF) offer coach training programs, certifications, and continuing education opportunities.

  • Coaching schools and institutes: Some many schools and institutes specialize in coach training, offering comprehensive programs in business coaching and related areas.

  • Online programs: There are many online training programs available for business coaches, which can be a flexible and cost-effective option.

  • Universities and colleges: Some universities and colleges offer coaching programs, either as standalone courses or as part of a more extensive program in counseling, psychology, or business.

When choosing a training program, consider factors such as the program's reputation, curriculum, faculty, alum network, and your learning style and budget. In addition, researching various options and speaking with current coaches and industry professionals can help you make an informed decision.

Training and continuing education

There are special training pieces to discover what makes a coach. For example, you can learn the most important methods and techniques of the coaching profession from an experienced colleague. Regular training and continuing education to learn additional specifications are also highly recommended during your career.

Coaching session

Planning and setting up your business coaching center

No successful start-up is complete without a plan. You'll need to create a detailed business plan outlining your vision for the coaching center, your target market, your marketing and sales strategies, your operating expenses, and your financial projections.

Legal requirements

Consider whether you want to become a freelance coach or start your own business. You'll need to determine the legal structure of your business, such as sole proprietorship, partnership, limited liability company (LLC), or corporation, and obtain any necessary licenses and permits.

The category you fall into as a coach depends, among other things, on whether you manufacture and sell your products as part of your services. If this is the case, you must choose the legal form that fits your business as a coaching service provider.

Financial planning

When opening a business coaching center, think about the start-up capital you will need and the expenses you will incur.

List of possible expenses:

  • real estate and interior design costs,

  • technical equipment,

  • insurance fees,

  • electricity and heating costs,

  • telephone and Internet bills,

  • marketing activities.

Depending on the scope of your coaching center, you may need to secure funding from investors, loans, or personal savings.

Office space

You'll need to find suitable office space for your coaching center, considering factors such as location, accessibility, and cost. The costs do not have to be borne entirely by you. Alternatively, you can cooperate with other coaches and rent training rooms together. When furnishing the premises, you should look for high-quality furniture. In addition, you should focus on elements that both exude professionalism and create a pleasant atmosphere.

Your office space should be easily accessible and well connected to the public transport. It is also helpful to check the surrounding area for possible competition. For example, if there are already many coaches with the same or similar specialization nearby, you should specialize your offer to stand out.

Equipment and supplies

You'll need to purchase or lease the equipment and supplies required for your coaching center, including computers, office furniture, and coaching tools and resources.

Marketing and branding

You'll need to develop a marketing and branding strategy to promote your coaching center and attract clients. This may include a website, social media presence, email marketing, and advertising.

Considering these and other key factors, you can develop a solid plan for starting a thriving business coaching center.

Marketing strategies for your business coaching center

Successful marketing strategy

Here are five hacks to be a successful coach:

  1. Specialize in a niche area

    Specializing in a specific coaching area, such as career, relationships, or personal development, can help you build a reputation as an expert and attract a more targeted client base.

  2. Network and build relationships

    Networking and building relationships with other coaches, industry professionals, and potential clients can help you make your client base, learn about new industry trends, and gain referrals.

  3. Focus on delivering results for clients

    Your clients will be more likely to continue working with you and recommend you to others if they see results from your coaching. Make sure to assess and measure your clients' progress and outcomes regularly.

  4. Use various coaching tools and techniques

    A repertoire of methods, such as assessments, exercises, and homework assignments, can help you provide a well-rounded coaching experience and keep clients engaged.

  5. Improve and grow

    Expanding your knowledge and skills through ongoing training, reading, and professional development opportunities can help you stay current in the industry and be a more effective coach for your clients.

The most important thing on the road to becoming a thriving coaching center is to market yourself as perfectly as possible. Here are a few tips on how you can do that.

  • Create a website

    Nowadays, almost every client first uses the internet to get an idea of the services offered. Therefore, a user-friendly website is an essential factor for effective marketing. A designed homepage should include a detailed description of the coaching programs, contact information, and an online appointment widget.

  • Use mailings

    As a coaching center manager or coach, you need direct contacts. Email marketing will be good for promotion.

  • Engage in social media and participate in events

    Use any social media where your target audience is active. For example, give talks about your topic, sign up to speak at events, college conferences, etc. Regularly post a list of your discussions on the website and share them on networks like LinkedIn and Xing. Social media platforms attract new customers with exciting content. On Instagram, for example, you can attract the attention you need with the right hashtags and visually appealing posts. Such channels can also have a significant international reach and provide the coach with new potential clients.

  • Try online coaching

    Consider online coaching to get additional revenue from webinars, e-books, and seminars. Online video communication lets clients contact the coach remotely and download the necessary working materials from the website.

Business coaching center planning

Setting up appointment software

Coaches should set up appointment software for several reasons:

  • Improved organization

    Appointment software can help coaches keep track of their schedule, manage client appointments, and avoid double bookings.

  • Increased efficiency

    Appointment software can automate many administrative tasks associated with scheduling and managing appointments, freeing coaches to focus on coaching and client relationships.

  • Better communication

    Appointment software often includes features for sending appointment reminders and confirmations to clients, which can improve communication and reduce the risk of missed or canceled appointments.

  • Increased flexibility

    Appointment software often allows clients to book appointments online, providing greater flexibility for coaches and clients.

  • Increased accessibility

    By using appointment software, coaches can provide clients with 24/7 access to appointment scheduling, making it easier for clients to book appointments at their convenience.

In conclusion, appointment software can help coaches streamline their scheduling and appointment management processes, increase efficiency, improve client communication, and provide greater flexibility and accessibility. In addition, by using appointment software, coaches can focus on providing high-quality coaching services and building strong client relationships.

Try EasyWeek appointment booking software

How to become certified as a business coach


A business coaching center is a way to sell educational services, which are very popular today and can earn good money. And unlike many other business ideas, such a center only requires a portion of millions of dollars of investment.

Install EasyWeek scheduling software to make your new business coaching center effective. EasyWeek is a user-friendly booking system suitable for sole proprietors, beginners, and large companies.

Take advantage of EasyWeek's full feature set today. Sign up and try EasyWeek free for 14 days to discover all the system has to offer!

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