Contents

  1. Introduction

  2. Fitness business management

  3. GYM CRM: benefits and pitfalls

  4. Guidelines on the best gym software selection

  5. How to level up a fitness center by CRM marketing

  6. EasyWeek gym management software

  7. Conclusions

#1 Introduction

Fitness and gym businesses are among the most popular because customers enjoy self-care. Therefore, they look for quality sports services and professional coaches.

Starting a gym may be a challenging task. There are a lot of pitfalls. Anyway, if you prefer healthy life and want to make your hobby a profession, why not?

Many entrepreneurs wonder whether they have to obtain a special license to run a gym, whether it's expensive, worth it, etc. So, check this article to see how to start a gym. And, remember that opening a business is half of the way. Maintaining it well, that's what matters.

There is no requirement to get any special gym license. The main thing is to register the business within the local authorities and form a legal entity. That's, actually, all you have to do to open a fitness club legally.

They are both okay. Start a fitness center under sole proprietorship if it is a small local business without many risks. However, if you'd like to protect your assets, choose LCC if there are some risks. In general, you should consult local authorities to see what'll be better in your case.

It depends on its size, location, and premises. There are, actually, many factors that influence the initial expenses. Usually, a small gym will cost you about $10 000. The bigger one can cost up to $50 000. You can minimize the initial investment by negotiating the rent, choosing second-hand equipment, and marketing yourself.

#2 Fitness business management

A prosperous business requires effective management. Unfortunately, there are numerous trifles to pay attention to when starting and managing this business. Let's see the common issues and how to minimize their damage.

TOP-5 common issues when managing a gym:

  • Bad time management. Different fitness classes often mix, causing trouble for coaches and clients. Customers may misunderstand time and come to the wrong appointment. At the same time, the coach can waste his time or have too much load.

  • Poorly motivated team. The second place goes to the staff who have no idea why they are working and their role in the project.

  • Low-quality sports services. Wrong motivation or its absence leads to low-quality services. It is, actually, one of the worst disadvantages of not motivated personnel.

  • 0 online presence. If you don't present a gym online, your target audience won't find it. That's why SMM and SEO optimization is a must. But, first of all, you have to create accounts and a website to work.

  • Ignoring traditional marketing. There are two sides to a medal. Some companies neglect online presence and use a lot of classic hacks of conventional marketing (leaflets, ads, etc.). Others ignore traditional marketing, working on the Internet presence only. Both of these ways are wrong. The most effective will be combining online marketing and traditional one. This way, you'll engage more clients.

Would you like to see how to optimize a gym and avoid all the issues we've just mentioned? Then, keep reading.

#3 GYM CRM: benefits and pitfalls

The ultimate solution of fitness center optimization is CRM. Customer Relationship Management software helps maintain business affordably and effortlessly. It covers all the common problems a gym can face, solving them even before the actual issue. That's one of the best options to maintain a gym well.

Another point is that it's impossible to improve the gym performance without being fully aware of what's going on.

  • CRM connection allows full business analytics, including staff and financial reports. You'll be able to track every appointment to check whether everything is going right. The leading CRM advantage is flawless business automation.

  • Gym software optimizes all business processes, allowing your team to work more effectively.

  • Usually, the software increases the income primarily because it optimizes all the manual routines. So the less time you spend doing simply useless stuff that machines can do, the better your income and nerves are.

Benefits of CRM connection

  • Routines optimization. A lot of manual processes software can make automaticaly.

  • A time-saving advantage. Less time to deal with daily stuff.

  • Clear performance. You can see who does what and what the results are.

  • Smart staff motivation. Since you know what's going on, you can reward the best workers or even fine the worst ones.

  • Expenses minimization. By connecting the software, you'll get access to many pro-business tools. The main are 24/7 online appointments, widget, website, staff scheduling, etc.

In most cases, you'll benefit from a CRM connection. However, there is a danger of getting the wrong solution and facing some issues.

Disadvantages of CRM (in case of wrong CRM choice)

  • Time-consuming setup. Try to avoid solutions that look too complex. They usually do not offer handy stuff, and they look like they do.

  • Budget waste. The second problem is that the useless solution may cost a lot. We advise choosing affordable options. They often offer just the same as the big famous ones.

CRM is a good idea. But, make sure you know how to choose the right one.

#4 Guidelines on the best gym software selection

There are some basic steps to choose the software, and you won't regret it. But, first, let's see the dos and don'ts of CRM selection.

Dos of gym CRM selection

  • Study the market and its choice. The main thing is to see the offer and its average price.

  • Select several clear options to choose from. Don't be afraid to spend some time and compare the solutions, their features, etc.

  • Ask for advice. The best is to consult colleagues and friends. CRMs are in demand. So, the chance some of your friends know the good one is high.

  • Use a free trial. Most of the trustworthy CRMs offer this feature. Try before buying to avoid issues later.

Don'ts of gym CRM selection

  • Don't rush. Take some time to compare the software.

  • Don't ignore reviews. Reading them is a good idea to avoid similar struggles.

  • Never choose complex unclear solutions. Being difficult to understand doesn't mean being handy. Consider choosing from the software you are fully aware of.

#5 How to level up a fitness center by CRM marketing

Marketing is essential for a new fitness center. Once you are starting, invest in SMM and targeted ads. Your audience has to see that you are here and ready to work.

CRM can help you to minimize expenses when starting gym marketing. It usually requires a website creation, a widget for online appointment connection, and accounts on social media to communicate with clients. Just create a profile on Instagram or FB (or both) to share the latest news.

Website and widget creation may sound complicated. But it isn't. Fitness software EasyWeek helps create a landing and a widget for free. We also offer a booking link to share on social media. The main benefit is that EasyWeek offers all the mentioned features in each tariff plan.

Another EasyWeek marketing hacks

  • Advertise a gym with QR codes. The system generates the codes automatically to stick them in the places of your client's interest. Usually, we advise placing stickers in beauty salons you collaborate with.

  • Use a client base to communicate with your audience. We offer an instant search client base to connect with customers 24/7. It is a good thing to create a loyalty program.

  • Notify your guests about the upcoming events. EasyWeek offers a pack of handy reminders for staff and customers. They are good to notify about the upcoming appointment, an exciting event, etc.

#6 EasyWeek gym management software

EasyWeek gym software is a handy solution for small and midsize gyms. It offers a pack of useful features you'll use daily. We are working to satisfy our clients and grow together. It means your success means our win.

EasyWeek doesn't charge for every appointment. We offer affordable tariff plans for a month, a few months, or one year.

The software offers more than six customizable tariffs for every business. In addition, the EasyWeek CRM is easy to use. That's why it is so popular worldwide.

#7 Conclusions

Starting a brand-new gym is a promising business idea. CRM connection helps to minimize risks and expenses. It plans a timetable, notifies clients, and optimizes your business for you.

EasyWeek is trustworthy software to use daily. We offer only functional solutions without any hidden payments. Try now to see how it works. We've got a free trial for you to test and set the system up.

Good luck in opening a startup you plan! Please, contact us in case of any queries. We are waiting for your message.

#sport #gym #fitness

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