How to name a beauty startup

A beauty business name as a vision

Naming a salon in 2024 is one of the most crucial steps in launching your beauty business. It is also a powerful marketing asset to optimize the financial side and general performance. A catchy name for a beauty startup will help to attract clients and position your salon in the active market.

This guide will walk you through the process of naming your beauty or esthetician startup in 2024, starting from the idea and up to its implementation. It will be useful both for beginners and skillful entrepreneurs.

Beauty project naming & branding

The beauty industry is more competitive than any other niche, especially with startups entering the market at a rapid pace. A memorable and impactful name is essential to stand out. Your startup’s name will appear on many marketing products, so it is better to be a name people can easily remember.

According to Forbes, a brand name greatly influence sales. For example, it is the key attraction point for about 59% of consumers. For beauty startups, this means the right name can not only reach more clients, but also build a beauty brand.

How to name a beauty startup: key considerations

When brainstorming startup beauty brand names, pay attention to:

• Brand identity and values

  Your beauty startup’s name should reflect its core values and mission. Are you aimed at eco-friendliness, luxury segment or economy class? The name should communicate this clearly. For example, "EcoGlam" signals an environmentally friendly beauty brand, while "Inclusiv" suggests a focus on diversity.

• Know your clients

  It is easier to sell a service when you know who will buy it. A name that resonates with Gen Z might not appeal to older people. Depending on your clients, consider trendy, playful names like "GlowUp." For a more mature audience, a sophisticated name like "LuxeSkin" might be more appropriate.

• Simplicity and memorability

  The name should be easy to remember and share. Complicated names can be easily forgotten or mispronounced, which can hinder brand recognition.

• Domain availability

  With most businesses creating a website, a domain name is crucial. Before finalizing your beauty startup name, check if the domain is available. It is better to get a .com domain, as it's the most recognized and trusted by consumers.

• Trademark and legal considerations

  Pay attention to the legal side of the name selection and ensure that your brand stands alone in the market.

Creative & trendy beauty startup names

Being different is the motto of the beauty industry, and your startup’s name should reflect that. Here are some strategies to choose your perfect beauty business name:

• Blend words

  Combining two words to create a new one can result in a unique and catchy name. For example, "Beautify" blends "beauty" and "simplify," indicating a brand that makes beauty easy.

• Play with language

  Such creative names can make it easier to stand out. Examples include "Radiant Rose" or "Glamorous Glow."

• Incorporate foreign idioms

  Using words from other languages, especially French or Italian, can add an exotic and luxurious feel to your brand. For instance, "BelleVie" (French for "Beautiful Life") evokes a sense of elegance.

• Use descriptive names

  Consider a name that describes what your product does. For instance, "ClearSkin" or "PureGlow" gives potential customers an idea of what they can expect from your products.

• Select abstract names

  Abstract names can work well if they are easy to pronounce and remember. These names don’t necessarily describe the product but can be powerful in branding. Think of "Sephora" or "Ulta."

Trendy beauty startup names for 2024

Trends in beauty industry names evolve, but in 2024, the focus is on minimalism, sustainability, and inclusivity. Here are some modern beauty startup names that reflect these trends:

Minimalist names

• BareEssence

• TrueSkin

• PureLuxe

Sustainability-focused names

• GreenGoddess

• EcoLuxe

• NatureGlow

Inclusive and empowering names

• EqualBeauty

• UnityGlow

• AllureAll

Tech-inspired names

• GlowTech

• SkinAI

• BetterBrows

How to choose a catchy name for your business

It all starts with brainstorming creative ideas. Here’s a step-by-step approach:

1. Brainstorm and shortlist

   Start by listing all the words, ideas, and concepts that relate to your brand. Don’t filter yourself at this stage – let the ideas flow. Then, shortlist the names that best capture your vision and the demand.

2. Research

   Once you have a shortlist, research each name for domain availability, trademark issues, and so on. Make sure to check if the name is still not taken. Check how the choosen name will fit your social media or salon booking widget.

3. Test your name

   Share your top choices with as many different people as possible to get feedback. This can provide valuable insights into how the name is perceived.

4. Check for longevity

   Choose a name that can grow with your brand. It should be flexible enough to allow for future product lines or expansions.

5. Make it official

   Once you’ve decided on a name, register it with the appropriate legal entities, secure your domain, and set up your social media profiles.

Interesting beauty names

If you’re looking for something truly unique, consider these beauty startup name ideas:

• AuraGlow: Suggests a cheerful beauty salon.

• VelvetBloom: Combines luxury and nature, ideal for a high-end, natural beauty brand.

• Nourish & Shine: Implies healthy, glowing skin as the result of using your products.

• UrbanGlam: Appeals to a younger, city-dwelling demographic.

• ZenGlow: Perfect for a beauty brand that emphasizes wellness and relaxation.

Catchy names for beauty startups

Catchiness is a vital component of a successful brand name. It ensures your brand sticks in the minds of consumers. Here are a few catchy names for beauty startups:

• LushLab

• GlamSquad

• Polished

• GlowTonic

• RadiantYou

PRO-tips on beauty business naming

Naming a beauty startup in 2024 is a critical step that requires careful thought and creativity. By understanding your target audience, aligning with current trends, and ensuring legal and domain availability, you can create a name that not only stands out but also positions your startup for long-term success.

Remember, the best names are those that reflect your brand’s values, appeal to your target market, and have the flexibility to grow with your business. Whether you opt for something minimalist, sustainable, or tech-inspired, the right name will help your beauty startup make a lasting impact in the ever-evolving beauty industry.

Once you have decided on a name for your beauty project, it's time to choose the right beauty salon software. Try the EasyWeek system, which combines many useful features for salon management.