The importance of naming
The sports business is as dependent on customer flows as other service industries. Clubs with good service, professional trainers and cosy interiors win the competition. The name of the gym is another crucial aspect because it determines whether the customer pays any attention to the gym at all, let alone whether they come for their first workout.
The name of your fitness studio must arouse interest, so you should follow some rules for naming:
The name is new and does not overlap with existing fitness brands.
The name is easy to read and pronounce.
The name evokes positive feelings.
The name does not contain ambiguous and rude words.
The tips in this article are helpful for those who are opening a new studio or need rebranding.
Yoga is widespread for those who want to take care of their physical health. You can already find an article on how to start a yoga studio in our blog.
Step-by-step algorithm for finding a name for fitness studios
At first, glance, finding a name seems like a simple task. All you need to do is outline a few options on a piece of paper and choose one of them. In reality, however, the process looks a bit more complicated.
Market analysis. Determine the target audience of your fitness club: are you targeting VIP visitors or a broad clientele? Also, consider the age of the potential customers: Are they young people, older people or customers of different ages?
Naming. Process the data and select a few names that might have emotional appeal to the chosen customer category. Your list should contain 20 to 30 names. You can take the naming process into your own hands, but you should make the final decision with your colleagues. Then everyone involved can give their impression of the name and share their thoughts and associations.
A trademark application for the company name: check the chosen name for uniqueness before officially registering. If the search reveals that such a name is free, you can register your trademark without hesitation. It is better to abandon the idea and find another option if there is a match.
If you choose a name that is already registered, it will be more difficult for you to advertise on social media as there may be confusion. You also risk your reputation, and the additional difficulties can be insurmountable for a new studio.
Language in naming
Due to globalisation, companies in various fields are faced with the challenge of finding a suitable name that speakers of different languages can easily understand.
Fortunately, this is not a problem in the fitness industry, as the word "fitness" has become a loanword in many languages and does not evoke any other undesirable associations. Therefore, various combinations with this word are used far more frequently than any other.
Examples: "EASYFITNESS", "Fitness First", "Actic Fitness".
As you can see, none of the above names is difficult to understand for native German or Spanish speakers, for example. On the contrary, they are all easy to read and sound good.
So although English seems to be predominant in this area, they are by no means complicated words but simple, everyday terms.
Also easy you can find names of your country's language. For Germany, for instance: "Sportprinz", "Körperformen", "Sportraum".
The main types of fitness naming
What is usually associated with a fitness centre? Sports, healthy lifestyle, healthy habits and exercise. Your task is to expand and complete this associative series to have more options for naming.
The names with the word "Fit"
This is probably the most common option. The reason for this is that, for example, internet users can immediately recognise what your profile is about. However, the likelihood of repetition is exceptionally high, so it is essential to consider all options, including combinations of words.
Examples: "FitX", "Clever Fit", "McFit", "FIT-STAR", "Fit for 24".
Everything about sports
Fitness clubs usually offer various types of training, so it would be a good idea to choose a more general name. Also, sports-related vocabulary conveys the purpose of your gym just as well as the word "Fit".
Examples: "SPORTPARK", "Terra Sports", "All inclusive Fitness", "Kingdom Of Sports".
You can stand out from your competitors by making your name more precise (for example, if you specify your target group in the studio name) or using emotionally coloured words and language play.
Examples: "Mrs.Sporty", "Lady Fitness Chain", "Donna's Women's Fitness", "Asporta", "Primetime Fitness", "Lucky Fitness", "Fitklusiv".
And, of course, there are always options that have nothing to do with sport. In such cases, it is not about conveying the essence (what services are offered in this profile) but about an exciting form, i.e. you are not working for the audience of gyms, but basically for everyone who likes your name.
Examples: "Injoy", "VeniceBeach", "Holmes Place", "Actiwita", "Bella Vitalis".
The most common mistakes with new gym names
Originality is one of the keys to successful naming, but there are limits. It's good if your name is unusual but easy to remember and find on social media. Try to avoid combinations of letters and numbers, different capitalisation and characters.
Also, don't limit yourself too much. If you and your team have found a name that, for example, has nothing to do with fitness, is not short, but is unanimously considered excellent, it may well be worth the risk!
If your legal status does not oblige you to use your surname in your company name, it is better not to do so. An exception can be if you are already a well-known trainer with a good reputation and have opened your fitness clubs.
This article has some recommendations and examples to help you get started. But, of course, these are not strict rules, and it is up to you to decide which name is best for your gym.
Don't choose the name for your gym overnight. Instead, regularly review the ideas you have gathered and cross out unsuitable options, but never settle on a name that does not satisfy you.
Once you've found the name, it's time to manage your gym and attract new customers. EasyWeek's automated gym software allows you to set up online appointments and streamline all workflows. In addition, EasyWeek offers a free rate plan for independent trainers. For big fitness clubs, EasyWeek provides PRO packages with many practical features.