Beauty salon promotion secrets: main strategies of advertising
In this article, we'll take a look at the key notions in promoting a beauty salon in 2021. Let's speak about those secrets that will help you with attracting customers together with the simple life hacks for advertising a beauty salon.
Usually, owners start their business with the development of the original brand concept. Only after they care about all the other things like, for example, registration, receiving licenses and permits, etc. The whole list of what's needed for opening a beauty salon can be found in the previous article.
The corporate image of a beauty shop is that essential detail that helps to stand out. A good idea of a business is almost 100 % guarantee that your company will be successful. The potential clients will notice you, so your beauty parlor will get more visitors and, of course, more profit. An unusual interior solution, catchy name or slogan, top/unique services, thematic design, handy software are the steps that'll make you the best out of the best. Just try it! Plus, don't forget that your brand has to be created according to the beauty trends. Let's consider some of them:
Mobile beauty services. Modern software helps a lot in our daily life but also it makes people extremely busy. That's why mobile services are getting more and more popular nowadays. It can be a solution for a beauty parlor as the place, which can satisfy all the customers' needs. You'll get respect and, of course, clients. And the best that everyone is satisfied: customers won't lose time getting to your beauty salon and your beauty shop won't lose any visitor.
Express beauty services. Comprehensive service is one of the priorities in today's hectic life. It means that your salon offers several services at once. For instance, a manicure together with a pedicure or even together with some 3rd service like, for example, styling.
The 21st century together with its globalization has brought us a brand new trend – being eco-friendly. It has influenced the beauty business as well. Customers vote for nature, so they tend to select beauty shops made of eco-materials with eco-safe services and products. In this case, your decor should include antiques and vintage items, the floors are better to be wooden, and the walls have to be painted in natural tones that correspond to this style.
The relationship between humanity and nature has always been complicated. Nowadays, companies tend to harmonize them as it is one of the notions that customers appreciate. And, here, we have to mention that the main idea isn't in the style or design of the beauty shop, it is in the understanding of humans' impact on the flora and fauna. That's why together with eco-style, we advise keeping eco-standards in providing services (why not to use less plastic, etc.) and produce eco-cosmetics. If you have the ability and, most importantly, the desire, to make eco-products it'd be a perfect idea to help nature and impress clients. Plus, selling such exclusive cosmetics will leave your competitors far away.
Make your beauty parlor a place free of stress. Who wouldn't like to leave all the problems aside and just enjoy the healthcare? Make a tiny library out of books about fashion and beauty. Or you can also create a small cinema in your beauty salon, so your customers will enjoy their favorite movies while getting quality service. It doesn't sound that difficult, but it's a really effective way of attracting and keeping clients.
Another way of attracting customers is making them remember you. You can, for instance, develop a dress code, so your staff will look fancy and stylish. Think not only about beautiful clothes but also about the quality manicure and hairstyle of the workers as it shows how good you provide services.
Sometimes to stand out there is no need to get any extra details. Switch on relaxing music, get bright light. Only you can select what will bring your beauty shop a magnificent gloss.
A personal brand is a story of your ups and downs. The roadmap of your success. Being a professional is admired as there aren't many such specialists. Today, people are ready to pay more just for the brand, so why not use it to your advantage?
Don't be shy to tell your story to the world: put the photos of your progress in chronological order, write a beautiful and the most important true story, share your past, fears and failures. It'll make customers feel closer to you and the beauty salon and for sure it'll make them come back.
Beauty salon attendance greatly depends on its image and reputation. You have to prove that your beauty parlor is among the strongest competitors in the current market. To achieve this goal, it's better to analyze the work of the beauty shop and show it from the best angle. Why not film a short video about your beauty salon, encourage your loyal customers to write reviews to your website, etc.
“Before/After” section is a great solution to demonstrate how your customers change after visiting the beauty salon. Visualization always helps to attract more attention.
In addition to the methods, which were mentioned above there are many others like, for example, collaboration. You can work with brands that already succeed in the field of beauty. It'll show that your business is worthy and deserves attention. Another solution is franchise when you buy an existing idea and open a new beauty shop under a famous name. It's useful because everything is made for you: starting from a business plan and finishing with marketing strategies.
The staff. Your employees aren't just workers, they are the face of the beauty salon. The personnel policy you conduct influences the general impression your salon makes. Adding specialists to your website, remember to attach their photos, provide a short bio with their skills and strong sides. This way you'll show that the workers aren't robots, they are alive people with their lives, passions, hobbies and failures. We all like to be involved, it gives the feeling of a friendly and safe area.
To promote a beauty salon, you'll need an effective internet platform, which can be presented in several variants, for instance like a website. There are several tools for creating a website, for example, a website builder. But a site alone isn't enough. It's essential to raise it in the search engines. Website attendance is a result of a promotion, which involves strategies and methods in the internet space. To be visible via Google, you better set up an account in Google business.
Paid content: Google ads. Before selecting a strategy make sure that you understand the main goals of the campaign. If your aim is getting into the first lines of search engines, contextual advertising is the best choice. Its setting takes into account the needs of potential customers according to a certain set of phrases entered by users. However, first lines aren't the main thing that's needed for a successful beauty shop. If you want to attract “the right” audience that'll really buy a product/service, use targeted advertising as it presents the content visually. For a beauty salon, it'll be cool to attach photos of the works, made in the beauty shop.
Social media became the 21st-century tool for creating a powerful client base. Platforms like Pinterest and Instagram will greatly help to drive traffic to your website. Just place a link to the site in the profile description and enjoy the flow of customers. All your followers have to do is to click on this link and go to the website. You have also remember the right order of hashtags and a location while posting. Talking about Pinterest, visual content plays the main role here as well as it makes the audience more receptive.
It's almost impossible to get a good website without a professional copywriter. The traffic depends on the correct placement of requests, which are typed into a search engine. To get a successful website, it's important to collect the request data and write all the texts, according to the “internet rules”.
You can also promote your beauty shop, using the local media. Tell about your goals, history; then provide quality service and be sure you'll get clients.
Understand the principle of building ads. A truly successful advertisement has to meet the following requirements:
advantages and opportunities
a visual representation of the work that has been done
call to action, thanks to which the client understands what to do
“the right” daily situations
And, remember that the advertising should not annoy, but motivate the potential customer to take the action we want.
You'll get more visits if the product is easy-accessible. The best idea is an online booking system, which allows 24/7 online booking together with many other useful options. We offer you to try EasyWeek scheduling appointment system for free to decide whether it works well for your salon.
Seasonal local activities: why not style the main characters of the event.
Collaboration with stars: if you have a good budget, it'll be a smart solution to get more attention.
Referral program: offer bonuses to loyal clients for advising your beauty salon.
Selfie-zone: create a location; remember to add a hashtag of your salon to let the potential customers find you via social media.
Partnership: empower your young business with a strong partner, who'll help with the first steps.
Charity: donate hair to do wigs. It may seem that you don't get anything out of it, but actually, you get the most important - a positive image.
Business cards: give clients business cards with your contacts to make them remember your beauty shop.
Leaflets: it'll be most effective to hand out leaflets in crowded places, like, for instance, shopping malls.
Retailing goods: it'll double the check because clients will be sure that the product is quality as they've seen what their master has used and advised.
Contests: organize a competition among staff to encourage them to sell and consult more.
Find a balance: constant price increase won't make you succeed, sometimes it's useful to lower the price to keep clients' loyalty and trust.
Divide services into simple and complex: make a set of simple services like cutting ends or washing the head, and complex services like dying hair or making a haircut.
The key to success in a beauty salon is communication. It's important to stay polite and friendly. This way, you'll show that you understand your customers: their joy and fear. While booking a service, ask a client about the best time, send him notifications about the appointment, etc.
Computer selection of hairstyle becomes extra popular. Why not offer this service to your clients and then print the image you've got. It'll make them smile and, of course, come back to your beauty salon.
Add testers to every purchase to encourage customers to buy more.
Let them try more! Trial services are the solution for people who are too anxious to visit unknown beauty shops.
Create useful checklists for maintaining beauty and place them on your website for free. It'll drive traffic to the site and make your clients happy.
The best way to maintain long-term relationships with customers is to remind them about your beauty salon with emails. You can do it, using, for instance, Constant Contact.
Another way of keeping in touch with clients is SMS campaigns. To do it, you'll need special software, like for example, EasyWeek:)
Considering your price policy, find out the possible promotions and after build a loyalty program upon them.
As soon as you are ready to open a beauty salon, start thinking about your business plan. And we'll be happy if our tips and tricks help you with starting this complicated but so joyful beauty business.